From platform migration to complex composable architecture, from B2B portal to D2C experience – we work on projects where technology and strategy must grow together. Anchored in your processes. Connected with data and AI. Forward-thinking for the operations that follow the launch.
The following cases show how we guide manufacturers and retailers through their commerce transformations – not as a service provider who delivers and leaves, but as a partner who stays and thinks along. Many of these collaborations have lasted for years – built on mutual trust and measurable results.
How many new customers a campaign brings was always measurable at HSE. What those customer relationships would still be worth in future could only be estimated. Today HSE steers its marketing budget by the actual value of entire customer groups.
The goal: turn a leading pet supplies retailer's previously isolated online business into a profitable growth driver. After joint strategy work, foobar Agency built the platform from the ground up – live in six months, with expanded Click & Collect and a loyalty program that works everywhere.
A single percentage point of deviation ties up millions in capital. HSE makes returns and cancellations predictable today, with a learning forecast model on Snowflake that has replaced the rulebook grown over years.
The goal: to turn a leading international coffee brand’s own D2C channel into a true growth driver—with customer loyalty that extends beyond established marketplaces. foobar Agency analyzed the entire e-commerce journey, identified action items, prioritized them for implementation, and established structures that enable the company to independently manage and expand its direct-to-consumer business.
Since 2019, foobar Agency has accompanied porta Möbel on its path to digital market leadership: from legacy analysis via incremental headless commerce to a full composable commerce architecture on MACH principles.
20 shops on high-maintenance in-house systems – too expensive, too slow. foobar Agency developed a cross-brand design system and replatformed all shops to SCAYLE and Next.js.
From targeted search optimization with Algolia to a full Next.js storefront on Spryker Commerce: foobar Agency partners with Segmüller as a long-term commerce partner – from first migration to ongoing development.
As a sister brand of porta Möbel, SB Möbel Boss benefited from the jointly developed multi-brand platform. The replatforming from SAP Commerce to Commercetools was completed – with a tailored storefront and on time before Black Friday 2024.
The outdated search was costing Cyberport measurable conversion. With Algolia integration, a new search experience, and a training program for the internal team, performance was significantly improved.
HUK Autoservice wanted to build a digital workshop network as an internal start-up – without a development team. foobar Agency co-created the platform and launched the MVP with 460 workshops in 5 months.
Costa Crociere digitized the entire guest journey – from the first online experience to on-board navigation. foobar Agency implemented discovery features and indoor navigation in a composable architecture.
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