In a world where commerce moves faster than ever, the real challenge isn’t launching a platform – it’s building one that lasts. commercetools gives companies the freedom to define their own architecture. foobar Agency brings the clarity and expertise to make that architecture deliver real business outcomes.
From day one, we focus on flexibility, resilience, and growth. We design systems that adapt to changing business models, expand with customer needs, and integrate seamlessly into complex environments.
Composable isn’t just a buzzword – it’s how the future of commerce gets done. And with commercetools and foobar, that future starts now.
What makes the difference isn’t just what we build – it’s how we think.
foobar Agency brings structure to complexity, translating commercetools’ technical flexibility into scalable, business-driven architectures.
We help brands move faster, integrate smarter, and grow sustainably – with clear priorities and measurable results.
✅ Accelerated innovation – modular setups enable faster iteration and go-lives
✅ Built-for-business flexibility – architecture follows commercial logic, not technical constraints
✅ Integration by design – works seamlessly with ERP, PIM, CRM
✅ Composable foundation – scalable, cloud-native, and adaptable
✅ Continuous optimization – from MVP to growth, always evolving
commercetools is the engine – but how it’s configured determines the outcome.
As a MACH-based platform (Microservices, API-first, Cloud-native, Headless), it empowers businesses to build exactly what they need – and nothing they don’t.
Unlike monolithic platforms, commercetools gives full control over architecture, so companies can innovate faster, scale smarter, and reduce complexity in the long term.
For Gartner, Forrester and IDC, commercetools is the clear leader in modern, future-proof eCommerce
commercetools offers over 600 API endpoints for effortless connectivity across webshops, apps, and POS systems – for both B2C and B2B.
Commercetools has over 325 customers across 110+ countries
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commercetools empowers enterprises with the freedom to shape their commerce architecture — while delivering exceptional performance and seamless integration.Its modular nature isn’t just flexible; it’s purpose-built for transformation. That’s what makes it a powerful alternative to rigid SaaS platforms and outdated enterprise suites.
✅ Future-ready architecture – Modular and composable foundation that adapts to changing business models and market dynamics.
✅ Proven scalability – Supports millions of SKUs and global operations without performance trade-offs.
✅ Fast time-to-market – Enables faster product and feature launches, reducing innovation cycles.
✅ Seamless ecosystem integration – Easily connects with ERP, CRM, PIM, CMS, and loyalty platforms.
✅ Built for agility – Aligns commerce infrastructure with strategic priorities and fast-changing market needs.
Deliver dynamic, personalized shopping experiences across every channel – with real-time pricing, targeted promotions, and consistent UX across web, mobile, and in-store. With commercetools, teams gain the flexibility to test, adapt, and roll out new experiences without disrupting existing operations – ideal for fast-changing consumer expectations.
Support complex, enterprise-grade purchasing journeys – from role-based permissions and account hierarchies to custom pricing models and flexible approval workflows. commercetools’ flexibility makes it easier to reflect real-life procurement processes while integrating seamlessly with ERP and CRM systems.
Manage multiple brands, regions, and storefronts from one central commerce layer. commercetools makes it easier to localize content, pricing, and promotions across markets while maintaining centralized control and shared logic. Ideal for retailers and manufacturers with hybrid models or global expansion plans.
Modernize with confidence – decouple legacy modules, reduce risk, and migrate feature by feature. commercetools supports a phased migration path, enabling businesses to transition at their own pace, preserve SEO and data integrity, and avoid disruptive replatforming.
Implementing commercetools successfully requires more than just technology—it demands the right strategy and execution. As a digital agency specializing in Composable Commerce and headless architectures, foobar Agency helps businesses unlock the full potential of commercetools.
porta Möbel, one of Germany’s largest furniture retailers, set out to modernize its digital infrastructure and create a commerce foundation that could support both today's omnichannel demands and future innovation. In collaboration with foobar Agency, porta established a modular, scalable architecture that links in-store experiences with a flexible, high-performance digital platform – enabling faster iteration, deeper system integration, and a stronger customer connection across all channels.
The solution in action:
✅ Headless Commerce – Full separation of frontend and backend for maximum flexibility in design, UX, and performance across all touchpoints.
✅ Composable Commerce – Modular architecture enabling independent development and deployment of features, improving agility and time-to-market.
✅ Omnichannel Integration – Seamless connection between the digital platform and physical store systems for consistent customer journeys and operational efficiency.
✅ Future-Proof Infrastructure – Cloud-native scalability supporting business growth, seasonal demand, and ongoing innovation without technical bottlenecks.
With this solution, porta Möbel significantly expanded its digital presence and elevated the customer experience across all sales channels — a clear example of how commercetools, when paired with the right strategic partner, becomes a true business accelerator.
We look forward to hearing from you.
Matthias Dietrich, Founder & CEO
