Digital commerce isn’t a one-time project. Business models evolve, markets move faster, and customer expectations grow more complex. Long-term success depends on systems that can adapt — technologically, organizationally, and strategically.
commercetools provides the flexibility to shape commerce architectures around your needs. foobar Agency brings the strategic thinking and technical expertise to turn that flexibility into long-term value.
We build scalable systems that accelerate innovation, simplify complexity, and intelligently connect digital commerce processes — across industries, touchpoints, and tech stacks.
For us, composable isn’t a trend. It’s the foundation of future-ready commerce.
Composable Commerce only delivers real value when technology, processes, and strategy come together. foobar Agency helps companies turn technological freedom into measurable business outcomes — through clear architecture, solid implementation, and long-term alignment. Our clients choose us because we think ahead, reduce complexity, and connect tech with business.
✅ Faster innovation – modular setups accelerate development cycles and go-lives
✅ Purpose-built architecture – structures that fit your business model, not the other way around
✅ Seamless integration – ERP, CRM, PIM, CMS without friction
✅ Composable foundation – future-proof, scalable, maintainable
✅ Continuous evolution – data-driven optimization from MVP to scale
commercetools is a modern commerce platform built on MACH principles: Microservices, API-first, Cloud-native, and Headless. Its architecture allows businesses to build exactly what they need — aligned with their business model, team structure, and customer journeys.
Unlike monolithic platforms, commercetools is flexible and responsive. It gives companies control over their architecture — enabling faster innovation, leaner operations, and scalable digital processes.
For Gartner, Forrester and IDC, commercetools is the clear leader in modern, future-proof eCommerce
Open interfaces and more than 600 endpoints ensure maximum integrability — for webshops, apps, or POS systems.
Trusted by companies of all sizes, from mid-sized businesses to global brands.
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Digital business models require tech architectures that evolve — fast, securely, and at scale. commercetools provides exactly that: a powerful, flexible foundation designed for change.
Its architecture enables teams to test ideas faster, orchestrate systems more efficiently, and embed innovation into everyday operations — without vendor lock-in or long release cycles.
✅ MACH architecture – built from the ground up for microservices, APIs, and cloud scalability
✅ Tech-agnostic – fits into any stack without vendor lock-in or legacy constraints
✅ Incremental migration – enables step-by-step transformation without system downtime
✅ Developer-first – full extensibility via APIs, SDKs, and custom tooling
✅ Global commerce ready – natively supports multi-language, multi-currency, and multi-market setups Future-ready architecture – modular, agile, and aligned with strategic goals
In B2C, speed, experience, and personalization are critical. Customers expect seamless journeys across every touchpoint — from click to delivery. commercetools empowers companies to deliver just that: flexible promotion engines, personalized pricing, omnichannel consistency, and an architecture built for speed.
B2B transactions often involve deep customization — from negotiated pricing to multi-user accounts with role-based permissions. commercetools supports enterprise-grade scalability, enabling tailored procurement workflows, approval processes, and flexible contract models — all within a cloud-native platform that integrates with existing ERP and CRM systems.
Today’s customers expect seamless omnichannel experiences — across digital and physical touchpoints. commercetools connects online shops, apps, POS systems, and marketplaces into unified customer journeys. Its headless architecture makes it easy to deliver consistent brand experiences across all platforms.
Many organizations are held back by outdated monolithic systems. commercetools enables step-by-step, low-risk migration to a modern, API-first setup: services like checkout, product catalog, or pricing can be replaced incrementally — without disrupting operations.
Successful commercetools adoption requires more than just technology — it takes strategy, structure, and a forward-thinking partner. With deep expertise in composable commerce, API architectures, and system integration, foobar Agency helps companies fully realize the platform’s potential — for long-term, measurable results.
We see commerce as an ongoing process, not a one-time project — and support our clients every step of the way: from strategic design to scalable growth.
porta Möbel, one of Germany’s largest furniture retailers, set out to modernize its digital infrastructure and create a commerce foundation that could support both today's omnichannel demands and future innovation. In collaboration with foobar Agency, porta established a modular, scalable architecture that links in-store experiences with a flexible, high-performance digital platform – enabling faster iteration, deeper system integration, and a stronger customer connection across all channels.
The result:
✅ Headless Commerce – Full separation of frontend and backend for maximum flexibility in design, UX, and performance across all touchpoints.
✅ Composable Commerce – Modular architecture enabling independent development and deployment of features, improving agility and time-to-market.
✅ Omnichannel Integration – Seamless connection between the digital platform and physical store systems for consistent customer journeys and operational efficiency.
✅ Future-Proof Infrastructure – Cloud-native scalability supporting business growth, seasonal demand, and ongoing innovation without technical bottlenecks.
With this solution, porta Möbel significantly expanded its digital presence and elevated the customer experience across all sales channels — a clear example of how commercetools, when paired with the right strategic partner, becomes a true business accelerator.
We look forward to hearing from you.
Matthias Dietrich, Founder & CEO
