As of today, foobar Agency has become a member of the German Digital Economy Association (BVDW). By joining, the Munich-based agency becomes part of a network of several hundred member companies and can actively participate in the BVDW’s expert groups—particularly in the areas relevant to the agency: e-commerce, data, and customer experience.
The BVDW is one of the leading industry associations for the digital economy in Germany. It represents its members’ interests in the political arena and with the public, issues codes of conduct, and operates expert groups and working groups where market standards and industry topics are actively shaped.
For foobar Agency, membership is a step toward closer ties with the industry’s established structures. Specifically, it provides access to expert groups, studies, and benchmark data—and gives the agency the opportunity to contribute to standards and recommendations in the areas of composable commerce, data-driven business processes, and responsible AI use.
The membership follows the agency’s win of the E-Commerce Germany Award 2024 in the Agency Showcase category just a few weeks earlier. Both steps are part of foobar Agency’s consistent expansion of its position in the DACH agency market.
“By joining the BVDW, we become part of an organized industry voice—and can contribute to discussions there that we have previously conducted primarily on client projects,” says Matthias Dietrich, founder and CEO of foobar Agency. “Composable commerce, data-driven business processes, and the responsible use of AI are topics where industry-wide consensus makes a difference. We look forward to contributing to this.”
About foobar Agency
foobar Agency is an owner-managed digital agency based in Munich. Since its founding in 2015, it has been implementing complex B2C, B2B, and D2C commerce solutions as well as digital experiences for manufacturers, retailers, and brands in the DACH region—based on commercetools and Snowflake in a composable architecture.
Matthias Dietrich
Co-CEO
Matthias Dietrich is founder and Co-CEO of foobar Agency and has been leading commerce projects for retailers and manufacturers in the DACH region for over 20 years, winning first place at the 2024 E-Commerce Germany Award. As a former developer, he knows that AI only delivers impact when it works with a company's systems and processes. Today, he focuses on how retailers and manufacturers move AI agents from pilot stage into day-to-day operations: with data that fits together, agents that work directly in ERP and shop systems, and impact that shows up in the P&L.
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