For CDOs, CMOs and digital leaders
One shared truth for people and agents.
Consumers and buyers already research and compare in AI assistants. The shortlist includes those who provide assortment, prices and availability in machine-readable form and answer every customer appropriately.
Your questions
Customers buy through more channels than ever before, soon through agents as well. How good the experience is depends on your data.
Research and comparison are moving into AI assistants, while purchases still happen in the shop. As soon as agents also close the purchase, machine readability decides who makes the shortlist.
Solution: Agentic commerce
We prepare your commerce stack for agents: assortment, prices and availability structured and retrievable in real time. That way, it serves people and agents alike.
Customers, products, prices and inventory live in ERP, shop, PIM and spreadsheets, each source with its own truth. An agent built on top of that decides with half the picture.
Solution: Data harmonization
We harmonize your data on one platform, with consistent definitions for customer, product and price. Shop, service, marketing and agents work with the same truth.
Personal advice and tailored offers used to pay off only for the most important accounts.
Solution: Agents for your customers
Agents know each customer's history, needs and context and advise in the shop, in service and when reordering in the B2B portal.
From the target model for the customer experience to the agent in operation: strategy and implementation from one team.
Your KPIs
Every agent for your customers contributes to a KPI you are already responsible for: conversion, repeat purchases, visibility.
Agents advise in the shop with knowledge of the assortment, availability and the individual customer. Cyberport's new search shows how much good product discovery matters.
Result: more customers find what they are looking for, and buy.
Predictive reordering and offers based on purchase history reach customers at the right moment, in the shop, in the app and in the B2B portal.
Result: more revenue per customer across the entire customer relationship.
Machine-readable product data, prices and availability make your assortment comparable and purchasable for agents.
Result: your assortment makes the shortlist when agents compare on behalf of your customers.
One truth, every channel.
Web, app, service, store and AI assistants access the same harmonized data. The data stays within your company.
The architecture
At the top is the impact on the customer, below it the agents, and below them the platforms and data they work on. Your rules form the frame.
Value levers at the customer
The agents
Platforms and data
Governance
References
A leading pet supplies retailer connected its stores and online business, live after six months. Lavazza has a clear course for its direct-to-consumer business.
The goal: turn a leading pet supplies retailer's previously isolated online business into a profitable growth driver. After joint strategy work, foobar Agency built the platform from the ground up – live in six months, with expanded Click & Collect and a loyalty program that works everywhere.
The goal: to turn a leading international coffee brand’s own D2C channel into a true growth driver—with customer loyalty that extends beyond established marketplaces. foobar Agency analyzed the entire e-commerce journey, identified action items, prioritized them for implementation, and established structures that enable the company to independently manage and expand its direct-to-consumer business.
FAQ
Now, because the groundwork takes time. Complete product data, current prices and availability via interfaces and a unified view of the customer already pay off today in search, advice and service. When agents take over the purchase, your commerce is ready.
In future, campaigns will also reach agents that compare on behalf of customers. What counts is complete product data, transparent prices and content that machines can read. At the same time, customer value forecasts show where marketing budget pays off in the long run.
You do. The data stays within your company. Agents access it with defined permissions, and every access is traceable.
With the Impact Check. In two weeks, it shows how ready your data and commerce are for agents and which customer-facing agent delivers impact first.
The Impact Check at a fixed price shows how ready your data and your commerce stack are for agents and what your first agent for your customers could look like.
We look forward to your enquiry.
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