Own Event
AI in B2B Commerce: Roadshow for AI-ready Commerce
How B2B companies use AI and agents in customer interactions and internal processes. With a practice case from ABUS, keynote, panel and networking at foobar Agency.
We shape digital future.
We help market leaders and ambitious brands succeed. In digital commerce, data-driven experiences, and AI that creates real business value. Integrated into your processes. Connected to your data. Designed with your growth in mind.
Our Services
Growth happens where commerce, data and experience meet
Data & AI
Snowflake data architecture, predictive analytics, LLM integration, and agentic commerce – across all commerce domains. We make your data the foundation of autonomous decisions and lasting competitive advantages.
Commerce Impact
eCommerce is a given today. How does digital selling become a growth driver for your company? We develop commerce strategies that bring your channels together. So your company grows without your cost base growing with it.
Digital Experience
Headless CMS, personalization and customer journey optimization – for brands that think commerce and content as one.
Our Success Stories
Different starting points, the same question: How can digital sales become a driver of growth? Here’s what came of it—from retailers and manufacturers we’ve often been working with for years.
A Clear Course for the Direct Channel
The goal: to turn a leading international coffee brand’s own D2C channel into a true growth driver—with customer loyalty that extends beyond established marketplaces. foobar Agency analyzed the entire e-commerce journey, identified action items, prioritized them for implementation, and established structures that enable the company to independently manage and expand its direct-to-consumer business.
From Legacy to Composable Commerce
Since 2019, foobar Agency has accompanied porta Möbel on its path to digital market leadership: from legacy analysis via incremental headless commerce to a full composable commerce architecture on MACH principles.
Store Strength Becomes Online Strength: Omnichannel as a Growth Driver
The goal: turn a leading pet supplies retailer's previously isolated online business into a profitable growth driver. After joint strategy work, foobar Agency built the platform from the ground up – live in six months, with expanded Click & Collect and a loyalty program that works everywhere.
Your partner for Commerce Impact
foobar Agency enables retail and industry in the DACH region to sell digitally and profitably. Advice and delivery sit in one team: whoever makes the recommendation is also accountable for making it work. That is why our assessments hold up in reality, and why clients keep working with us for years.
- As partnersWe work with our clients as equals: we bring our view to the table openly and adapt to how your company decides and works.
- Long-standingporta Möbel, Segmüller, HUK Autoservice and ABUS have worked with foobar Agency for years. The relationship lasts because it pays off.
- Tailored to youWe bring experience and proven approaches from many projects and fit them to your company: your processes, your assortment, your customers.
- SpecialisedWe work where your company meets its customers: in digital selling. Because we stay in that field, we can take responsibility for every stage of it — advice, development and operations, commerce, experience and AI, retail as well as industry.
First conversation
Let's talk.
We enable your company to grow through digital selling — and to profit from it.
Newest insights from the foobar Universe
From Snowflake to AI: Predictions and LLMs on the Commerce Data Model
Three maturity stages — from deterministic calculation through probabilistic prediction to LLM-driven service co-pilots. What Snowflake Cortex delivers today and which prerequisites need to be in place first.
Semantic Search and Agentic Search in B2B: When Vector Embeddings, When LLM Agents?
Vector embeddings, hybrid search, agentic LLMs: which AI search stage actually delivers in B2B — and which becomes an expensive pilot. Four decision questions, architecture options, honest limits.
Data Foundation for B2B Industry: Forecasting, After-Sales, Service Data Flows
If your forecast accuracy hangs on the gut feeling of your head of sales, and your field-service technician collects a spreadsheet of wear-parts at the end of the day, you do not need the next platform — you need a foundation that brings ERP, service tickets and IoT signals onto a common state.
Our Technology Partners
Which platform is right follows from your business model. What makes the difference is how the systems work together: your processes only run efficiently once shop, ERP, data and service interlock. As certified partners of the leading commerce and content platforms, we know the systems from our own delivery — and the connections between them. That shows in shorter project timelines and in solutions that still hold up later.
Get in touch
We look forward to your enquiry.
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