From Legacy to Composable Commerce
Since 2019, foobar Agency has accompanied porta Möbel on its path to digital market leadership: from legacy analysis via incremental headless commerce to a full composable commerce architecture on MACH principles.
We shape digital future.
We help market leaders and ambitious brands succeed. In digital commerce, data-driven experiences, and AI that creates real business value. Integrated into your processes. Connected to your data. Designed with your growth in mind.
Long-term partnerships with leading brands
Our Service Areas
Commerce
Composable Commerce architectures, replatforming, storefront development, B2B commerce, D2C launches, and omnichannel – from strategy to productive launch.
Digital Experience
Headless CMS, personalization and customer journey optimization – for brands that think commerce and content as one.
Data Science & AI
Snowflake data architecture, predictive analytics, LLM integration, and agentic commerce – across all commerce domains. We make your data the foundation of autonomous decisions and lasting competitive advantages.
Our Success Stories
Our projects speak for themselves: replatforming, composable commerce, and international expansion—all implemented for retailers and manufacturers with whom we’ve often been working for years.
20 Shops, One Platform
20 shops on high-maintenance in-house systems – too expensive, too slow. foobar Agency developed a cross-brand design system and replatformed all shops to SCAYLE and Next.js.
From Search Boost to Commerce Platform
From targeted search optimization with Algolia to a full Next.js storefront on Spryker Commerce: foobar Agency partners with Segmüller as a long-term commerce partner – from first migration to ongoing development.
Our Technology Partners
As certified partners of leading commerce and content platforms, we have in-depth knowledge of these systems. This translates into better architectures, shorter project timelines, and solutions that stand the test of time.
Rooted. Connected. Forward-Thinking.
Behind each of these three words is a concrete attitude that shapes our work.
Rooted means for us: We don't start a project without really understanding your processes. Which workflows are business-critical? Where does the wrong platform choice create long-term friction? The answers determine our architecture decisions – not the other way around.
Connected means: Commerce, data, and AI belong together for us. We don't build isolated systems, but platforms that talk to each other – so you know what your customers want before they articulate it themselves.
Forward-Thinking means: We deliver not just for today. Composable architectures, clear interfaces, and awareness of total cost of ownership ensure your platform still works in three years – and is ready for agentic commerce.
- We understand your processes before we write a single line of code—commerce platforms are designed to reflect your business, not the other way around.
- From the very beginning, we integrate commerce, data, and AI—to make decisions based on real numbers.
- We build architectures that deliver today and scale tomorrow—without technical debt that holds you back.
Your Digital Commerce Partner
Commerce projects don't end with go-live. Markets shift, platforms evolve, new requirements emerge. We support enterprise companies in the DACH region on an ongoing basis – as a sparring partner on equal terms, not as a service provider on call.
Our customers from retail and industry appreciate that we understand their processes and think long-term. That's not a promise – that's how we've been working for years.
- Full-lifecycle partnership: Strategy, design, development, and operation—all from a single source.
- Enterprise experience: Clients such as porta Möbel, Segmüller, HUK Autoservice, and ABUS have relied on foobar for years.
- DACH Focus with a Modern Stack: MACH Architecture, Composable Commerce, and Enterprise-Grade AI Solutions.
- We’re doing research: With KIONET-AI and ViscoCycle, we’re pushing the boundaries—exploring what will be possible tomorrow.
Newest insights from the foobar Universe
D2C for Manufacturers and Wholesalers: Why 79% of B2B Companies Are Now Selling Directly to End Customers
Five years ago, direct-to-consumer was a strategy reserved for consumer goods manufacturers and digital brands. Today, 79% of B2B companies—manufacturers, wholesalers, suppliers—sell directly to their end customers.
Unified Commerce in B2B: How Manufacturers Finally Overcome Data, Channel, and System Silos
Only 7% of B2B manufacturers deliver a seamless digital experience today – not because of lacking ambition, but because the architecture gets in the way. What sets Unified Commerce apart from omnichannel, which five core capabilities actually matter, and how BSH unified 11 global brands on a single data foundation: a practical roadmap for manufacturers and distributors in the DACH region ready to leave their silos behind.
Legacy B2B Systems: ERP Integration & Modern Architectures
64% of B2B decision-makers view their ERP system as their biggest obstacle. Learn how API-First and Composable Commerce intelligently decouple legacy systems.
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Let's discover together which commerce architecture fits your company.
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