Transforming a Traditional Business to Digital Market Leadership in Online Retail
porta Möbel, approaching its 60th anniversary with over 130 stores in Germany, recognized the need in 2019 to fundamentally transform its digital business model. The goal: a scalable eCommerce platform enabling omnichannel commerce and positioning the brand for long-term digital competition.
foobar Agency guided the step-by-step migration from legacy infrastructure to a full composable commerce architecture on MACH principles – with technologies including Commercetools, Contentserv and Dynamic Yield. The result: 660% revenue growth and 297% improvement in conversion rate.
Situation & Vision
In 2019, porta Möbel sought answers to how furniture retailers can successfully prepare for the digital future. The answer lay in a transformative business strategy based on a digitally extended business model, focusing on modern, scalable eCommerce solutions and omnichannel commerce. porta Möbel found a trusted partner in foobar Agency to realize this vision.
Our Approach
Based on the strategic vision, we developed a comprehensive approach: assessment of the status quo, incremental migration to headless commerce, and migration to composable commerce.
The technical analysis phase examined the complex system landscape. It became clear that a single large-scale migration would change too many systems at once. So we migrated step-by-step to a headless commerce architecture. Using a reverse proxy system, iterative results were made available to porta Möbel’s customers before the project was fully complete.
The focus then shifted to a fully composable commerce architecture. The technology renewal based on MACH principles – with Commercetools, Contentserv and Dynamic Yield – was a decisive step in strengthening porta Möbel’s digital presence.
Success: Measurable Excellence
The project exceeded all expectations, not only revolutionizing porta Möbel’s online presence but also delivering extraordinary revenue growth. Following implementation of the new eCommerce storefront, porta Möbel recorded a revenue increase of 660%, while conversion rate improved by 297%.
- 660% increase in revenue
- Conversion rate improved by 297%
Conclusion & Outlook
The partnership between porta Möbel and foobar Agency demonstrates that a forward-thinking digital strategy, combined with technological expertise, is the foundation for sustainable success in eCommerce. The successful transformation of porta Möbel confirms our expertise in turning digital strategies into measurable success.
Our Partners in This Project
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