From Search Optimization to Scalable Commerce Platform

Segmüller sets high standards – in brick-and-mortar retail as well as online. The existing eCommerce platform could no longer meet this standard: conversion expectations, scalability and release velocity fell short – particularly in search, the central element of the customer journey.

foobar Agency accompanied the transformation in several stages: from a targeted entry via search integration with Algolia, through a complete storefront rebuild with Next.js on Spryker Commerce, to ongoing development as a long-term partner.

The collaboration began with a concrete lever: search. By integrating Algolia, we fundamentally redesigned search performance – with a direct impact on conversion and customer satisfaction.

Building on this, we completely rebuilt the frontend: a modern Next.js storefront as a composable layer on Spryker Commerce. We also introduced flexible campaign management for promotions, enabling Segmüller to manage campaigns quickly and independently.

Since then, we have supported Segmüller as a permanent partner in ongoing platform development: feature development, performance optimization, quality assurance, and technical support in day-to-day operations.

The new platform architecture gives Segmüller the foundation to develop digital commerce flexibly and scalably. The improved search performance directly impacts conversion and customer satisfaction – measurably and sustainably.

What distinguishes the partnership: it has existed for years and continues to grow. For us, no coincidence, but the result of a partnership in which we truly think ahead – beyond individual projects.

Segmüller stands for craftsmanship quality and a comprehensive furnishing experience – with 7 stores in Germany, more than 4,500 employees and annual revenue of around one billion euros, plus an in-house upholstered furniture factory manufacturing custom pieces to individual customer specifications.