In an era where digital storefronts define the landscape of retail success, foobar Agency has emerged as the distinguished winner of the E-Commerce Germany Award 2024 in the Agency category.
This Award, chosen by a panel of 30 eCommerce experts from over 2,500 entries across twelve diverse categories, underscores our unwavering dedication to excellence. Capturing the attention of more than 22,000 voters, this award is not just a testament to our expertise but also amplifies the significance of our achievements alongside esteemed peers.


A testament to our commitment to innovation is our collaboration with our client porta Möbel. Together, we've crafted a multi-brand storefront employing a MACH architecture with services like Algolia, Contentful, and Commercetools. This not only streamlined their online presence but also significantly reduced development and operational costs, marking a pivotal step in their journey to becoming a leader in online furniture retail in Germany.
Our dedication to pioneering solutions has led to the expansion of our AI department, the creation of our AI platform goodmoves.ai, and the expansion of our partner network. We're proud partners of industry leaders like Algolia, FactFinder, and Pimcore, enhancing our capability to offer cutting-edge solutions.
Before we write any code, we clarify the essentials. By combining service design, customer journeys, and UX concepts, we build a foundation that aligns technical implementation with user needs—for both B2C stores and B2B portals.
From UI design to implementing complex headless and composable architectures — we build platforms that scale and are agent-ready: for human users and AI agents alike. We rely on proven, best-of-breed technologies—for commerce platforms, B2B portals, and digital experience platforms.
Launching a platform is just the beginning. We support migrations, conversion optimization, and international expansion—and ensure that systems remain stable, high-performing, and scalable during ongoing operations.
We look forward to hearing from you.

Matthias Dietrich, Founder & CEO