Snowflake in Commerce: From Data Silo to Shared Architecture
When marketing, sales and controlling each report a different revenue figure, it isn't a reporting problem. It's an architecture problem.
Insights from the foobar Universe
Strategic perspectives, technical insights and practical experience – around composable commerce, headless architectures and digital transformation.
Why B2B Search Plays by Its Own Rules
B2B search often fails on B2C playbooks. Seven distinct requirements — from SKU lookup to contract pricing — and what they mean for architecture and platform choice.
From Collaboration to Partnership: foobar Agency and Snowflake Seal Their Partnership
What foobar Agency has been putting into practice in client projects for years is now official: The Munich-based digital agency is joining the Snowflake Partner Network.
How Do I Choose the Right eCommerce Agency for B2B? 7 Questions You Should Ask – Before You Hire
A B2B e-commerce project is not simply a website revamp. It is a strategic investment in your sales infrastructure. Choosing the wrong agency will cost you not just money, but years.
First appearance in the iBusiness ranking: foobar Agency listed for the first time
A first in the industry rankings: foobar Agency has been included for the first time in iBusiness’s annual list of DACH internet agencies. The Munich-based agency ranks 82nd in the main ranking and 20th in the e-commerce sub-ranking.
Why B2B eCommerce Projects Fail – and What the Successful Ones Do Differently
The numbers are striking—and sobering. According to commercetools data, 64 percent of B2B eCommerce projects in the DACH region fail or stall before reaching their goals. The culprit: not technology.
From SEO to AEO: Why B2B Companies Must Rethink Their Visibility Strategy Now
The shift from SEO to AEO is fundamentally transforming B2B visibility. Product data quality is the new competitive edge. Strategy and roadmap.
AI in B2B Sales: How Assisted Selling Multiplies Your Sales Efficiency – Without Replacing Your Sales Reps
Discover how Assisted Selling empowers your sales team—with data-driven recommendations, not automation. Achieve up to 400% revenue growth.
B2C Experience in B2B Shop: What Your Buyers Really Expect—and How to Deliver It Technically
71% of B2B buyers are millennials. They expect an Amazon-like experience in the store: smart search, self-service quoting, and personalized pricing. A checklist for your B2B store.
D2C for Manufacturers and Wholesalers: Why 79% of B2B Companies Are Now Selling Directly to End Customers
Five years ago, direct-to-consumer was a strategy reserved for consumer goods manufacturers and digital brands. Today, 79% of B2B companies—manufacturers, wholesalers, suppliers—sell directly to their end customers.
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