Insights from the foobar Universe

Strategic perspectives, technical insights and practical experience – around composable commerce, headless architectures and digital transformation.

Unified Commerce in B2B: How Manufacturers Finally Overcome Data, Channel, and System Silos​​​​​​​​​​​​​​​​

Unified Commerce in B2B: How Manufacturers Finally Overcome Data, Channel, and System Silos​​​​​​​​​​​​​​​​

Only 7% of B2B manufacturers deliver a seamless digital experience today – not because of lacking ambition, but because the architecture gets in the way. What sets Unified Commerce apart from omnichannel, which five core capabilities actually matter, and how BSH unified 11 global brands on a single data foundation: a practical roadmap for manufacturers and distributors in the DACH region ready to leave their silos behind.​​​​​​​​​​​​​​​​

Legacy B2B Systems: ERP Integration & Modern Architectures

Legacy B2B Systems: ERP Integration & Modern Architectures

64% of B2B decision-makers view their ERP system as their biggest obstacle. Learn how API-First and Composable Commerce intelligently decouple legacy systems.

58% of B2B Buyers Switch Suppliers: What Your Webshop Has to Do with It

58% of B2B Buyers Switch Suppliers: What Your Webshop Has to Do with It

Loyalty is no longer a given in B2B — nearly 6 out of 10 buyers have switched suppliers in the last six months. Discover how to digitally retain customers.

Digital Maturity in B2B: 4 Stages That Will Determine Your Competitiveness in 2026

Digital Maturity in B2B: 4 Stages That Will Determine Your Competitiveness in 2026

Only 5% of B2B companies are truly AI-ready. Use the 4-stage Digital Maturity Model to find out where you stand — and what your next step should be.

B2B eCommerce 2026: Why AI Is Widening the Gap Between Winners and Losers

B2B eCommerce 2026: Why AI Is Widening the Gap Between Winners and Losers

The global B2B eCommerce market is growing to $36 trillion. Yet AI is accelerating the gap between pioneers and laggards.

eCell M: A Glimpse into the Future of Battery Technology

eCell M: A Glimpse into the Future of Battery Technology

Discover how eCell M is transforming battery technology with groundbreaking efficiency and sustainability.

Shopify Plus vs. Commercetools: Which Platform Is Right for Your B2B Business?

Shopify Plus vs. Commercetools: Which Platform Is Right for Your B2B Business?

Compare Shopify Plus and Commercetools to determine which platform best suits your B2B eCommerce needs.

From Furniture Retailer to Digital Trailblazer: How One Company Transformed Their B2B Business

From Furniture Retailer to Digital Trailblazer: How One Company Transformed Their B2B Business

Learn how a furniture retailer successfully transformed into a digital-first B2B business.

When Monolith and When Microservices? The Right Architecture Decision

When Monolith and When Microservices? The Right Architecture Decision

Understand when to use monolithic architectures and when microservices are the better choice.

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