From SEO to AEO: Why B2B Companies Must Rethink Their Visibility Strategy Now
The shift from SEO to AEO is fundamentally transforming B2B visibility. Product data quality is the new competitive edge. Strategy and roadmap.
Insights from the foobar Universe
Strategic perspectives, technical insights and practical experience – around composable commerce, headless architectures and digital transformation.
AI in B2B Sales: How Assisted Selling Multiplies Your Sales Efficiency – Without Replacing Your Sales Reps
Discover how Assisted Selling empowers your sales team—with data-driven recommendations, not automation. Achieve up to 400% revenue growth.
B2C Experience in B2B Shop: What Your Buyers Really Expect—and How to Deliver It Technically
71% of B2B buyers are millennials. They expect an Amazon-like experience in the store: smart search, self-service quoting, and personalized pricing. A checklist for your B2B store.
D2C for Manufacturers and Wholesalers: Why 79% of B2B Companies Are Now Selling Directly to End Customers
Five years ago, direct-to-consumer was a strategy reserved for consumer goods manufacturers and digital brands. Today, 79% of B2B companies—manufacturers, wholesalers, suppliers—sell directly to their end customers.
Unified Commerce in B2B: How Manufacturers Finally Overcome Data, Channel, and System Silos
Only 7% of B2B manufacturers deliver a seamless digital experience today – not because of lacking ambition, but because the architecture gets in the way. What sets Unified Commerce apart from omnichannel, which five core capabilities actually matter, and how BSH unified 11 global brands on a single data foundation: a practical roadmap for manufacturers and distributors in the DACH region ready to leave their silos behind.
Legacy B2B Systems: ERP Integration & Modern Architectures
64% of B2B decision-makers view their ERP system as their biggest obstacle. Learn how API-First and Composable Commerce intelligently decouple legacy systems.
58% of B2B Buyers Switch Suppliers: What Your Webshop Has to Do with It
Loyalty is no longer a given in B2B — nearly 6 out of 10 buyers have switched suppliers in the last six months. Discover how to digitally retain customers.
Digital Maturity in B2B: 4 Stages That Will Determine Your Competitiveness in 2026
Only 5% of B2B companies are truly AI-ready. Use the 4-stage Digital Maturity Model to find out where you stand — and what your next step should be.
B2B eCommerce 2026: Why AI Is Widening the Gap Between Winners and Losers
The global B2B eCommerce market is growing to $36 trillion. Yet AI is accelerating the gap between pioneers and laggards.
eCell M: A Glimpse into the Future of Battery Technology
Discover how eCell M is transforming battery technology with groundbreaking efficiency and sustainability.
Get in touch
We look forward to your enquiry.
Please accept marketing cookies to load the registration form.