A New Omnichannel Store in Six Months

After a disappointing relaunch attempt, a leading pet supplies retailer in Switzerland faced the question of how to get its online business back on solid ground – fast. The answer: a store rebuilt from the ground up on a composable architecture – commercetools, Hygraph, Algolia, Vercel, and Next.js, implemented with foobar Agency. Six months after the start of implementation, the new system was live.

The previous online store no longer met the demands of a modern shopping experience – and an earlier attempt at a new store had fallen short of expectations. A situation that costs trust: within the company as much as among customers. The bar for this project was accordingly high: a simple, reliable shopping experience.

Every architecture decision followed one simple question: What makes shopping easier for pet owners – and what drives revenue?

The foundation: commercetools as the commerce engine and Hygraph as the headless CMS bring together product range, content, and loyalty program – each building block can evolve independently, without halting the whole.

Find fast, buy with confidence: Algolia makes the product range searchable and relevant, while the Next.js frontend on Vercel delivers short loading times on every device – from the first search query to the completed checkout.

Reliably to go-live: short iterations, regular stakeholder demos, end-to-end test management, and prioritization by business criticality. This ensured that what drives revenue came first at go-live: search, product detail page, cart, and checkout.

Six months after the start of implementation, the new store was live – as a complete rebuild based on the foobar Accelerator. For the company, this means more than a new website: the online business now stands on a foundation that carries the load and can keep evolving.

foobar Agency has been implementing composable architectures with commercetools, headless CMS, and search platforms for retailers and manufacturers for years – the same architecture powers commerce platforms in the furniture and consumer electronics retail sectors. We know what works in projects like this because we do the work; that is why a complete eCommerce system could go into production within six months.

Especially after a disappointing first attempt, reliability is what counts: clear priorities, honest expectation management, and one team covering consulting, implementation, and operations. That is how a fresh start becomes a result you can build on