From In-House Development to Headless Commerce with foobar Agency and SCAYLE

The Witt Group, part of the Otto Group and one of Germany’s leading textile mail-order companies with 20 online shops and around 110 stores in Europe, operated its shops on custom in-house systems. High maintenance effort, rising IT costs and long development cycles made a fundamental technology shift unavoidable.

foobar Agency developed a cross-brand design system and a new multi-brand storefront based on Next.js and SCAYLE together with the Witt Group – and brought the first brand to the cloud within months. The entire double-digit number of shops was successfully replatformed within time, budget and quality targets.

After a comprehensive analysis of all shops, we developed a design system together with the Witt Group that unifies all brands while allowing each brand to preserve its individuality. This resulted in a new multi-brand storefront based on Next.js that can render all shop components and be configured for each brand.

We created efficient deployment pipelines with GitLab and AWS, incorporating a high degree of test automation to efficiently test the complex brand variations.

Within a few months, we brought the first brand to the cloud and launched it. Additional brands could follow successively without the need for new infrastructure.

Despite the high complexity, the relaunch and replatforming of a double-digit number of shops was successfully completed within time, budget and quality targets.