Digital Transformation of AIDA and Costa Crociere

AIDA Cruises, a brand of Costa Crociere S.p.A. and part of Carnival Corporation & plc with annual revenue of USD 21.6 billion, is one of Europe’s most recognized cruise providers. To make the cruise experience future-proof through digital transformation, Costa Crociere founded the ‘Costa Digital Unit’ – with the goal of progressively digitalizing the guest journey and creating innovative experiences before, during and after the cruise.

In close collaboration with the Costa Digital Unit, foobar Agency implemented modern discovery functionalities in an agile, composable architecture – from optimizing websites for key European markets to developing innovative concepts such as indoor navigation for ships.

In close collaboration with the Costa Digital Unit, foobar Agency implemented modern discovery functionalities in an agile and composable architecture. With a clear focus on speed and scalability, AIDA and Costa Crociere websites were optimized for key European markets, offering guests an intuitive and seamless booking and discovery experience.

We also contributed to several innovation projects that redefined the on-board guest experience. A standout example was the development of indoor navigation features for ships, enabling passengers to easily find their way around – a milestone for comfort and service.

By implementing modern discovery functionalities in a composable architecture, the digital platforms of AIDA and Costa Crociere were significantly optimized. Guests benefit from a faster, more efficient and more intuitive online experience that simplifies booking and trip planning.

AIDA and Costa Crociere underscore their role as digital pioneers, offering guests a forward-looking cruise experience – from trip planning to the return home.