Our Technology Partners for Modern Commerce Platforms

At foobar Agency, collaboration is at the heart of our work. That's why we rely on a network of globally leading technology partners – proven platforms and tools that prove themselves every day in demanding commerce projects. By combining their forward-thinking solutions with our implementation expertise, we create tailored, scalable digital commerce systems that deliver measurable results.
With us, you benefit from a strong ecosystem of best-in-class technologies, carefully selected to optimally meet your requirements and maximize the value of your investment. Together with our partners, we work to strengthen your eCommerce success in the long term.

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commercetools — The Platform for Digital Business Models with a Future

commercetools is the heart of many of our digital commerce projects: a flexible, cloud-native, MACH-based commerce platform that offers maximum scalability and customizability. The headless architecture allows us to develop highly personalized shopping experiences for B2C, B2B, and D2C – across channels and future-proof.

foobar Agency is a certified commercetools partner and brings deep implementation know-how from a variety of projects with retailers and manufacturers in the DACH region. We know the platform's strengths as well as the pitfalls of complex migrations – and guide you from architectural decision to go-live.

Algolia — Search as a Conversion Lever in Modern Commerce

Algolia is the leading search and discovery platform for digital commerce experiences – lightning-fast, highly relevant, and seamlessly integrable. Whether B2C, B2B, or D2C: Precise product finding decides between conversion and abandonment. Algolia delivers real-time search results, intelligent filters, and personalized recommendations that get customers directly to their goal.

foobar Agency implements Algolia in complex commerce architectures – from initial index configuration through custom ranking to integration with PIM, CMS, and commerce backends. We know the platform from numerous B2C and B2B projects and maximize every search solution.

Smart Search for Higher Conversion Rates

An outstanding on-site search is a direct driver of conversions. We implement search solutions that help your customers find what they’re looking for quickly—from B2C to B2B.

Algolia

Algolia

Algolia is our preferred search and discovery platform for B2B, B2C, and D2C commerce. With lightning-fast, relevance-optimized search results, Algolia measurably improves conversion rates. Flexible to integrate and highly scalable—for on-site search that truly drives conversions.

FactFinder

FactFinder

FactFinder is the leading search and navigation solution for demanding e-commerce environments—particularly effective in B2B, where complex catalogs, customer-specific pricing, and precise product discovery are critical. AI-powered algorithms ensure relevant results and boost conversion rates and revenue.

Hosting that makes a difference

High-performance, global infrastructure is the foundation of every successful commerce platform. We select the right hosting stack for your needs—from edge to cloud.

Vercel

Vercel

Vercel—now positioned as the AI Cloud—is the leading platform for deploying and scaling modern frontend applications. Natively integrated with Next.js, Vercel optimizes performance, CI/CD, and global delivery. For commerce frontends that need to be fast, secure, and AI-ready.

Fastly

Fastly

Fastly is the fastest CDN on the market and delivers digital content at lightning speed worldwide. With advanced edge caching, real-time analytics, and built-in security, Fastly is the top choice for e-commerce platforms with the highest performance requirements.

Amazon Web Services

Amazon Web Services

AWS is our preferred cloud infrastructure for scalable, global commerce deployments. Flexible, highly available, and secure—the foundation for sophisticated e-commerce architectures.

Google Cloud Platform

Google Cloud Platform

Google Cloud Platform offers powerful infrastructure and leading AI/ML services for data-driven commerce projects. It’s ideal for businesses looking to combine cloud-native analytics with scalability.

Heroku

Heroku

Heroku enables fast deployment and effortless scaling of web applications—ideal for prototypes, MVPs, and agile commerce deployments.

Smart content and product data management

Strong content and consistent product data are essential for compelling digital experiences—across all channels.

Hygraph

Hygraph

Hygraph is a leader in federated content management: content from various sources is consolidated into a unified content layer—without the need for data migration. It is particularly well-suited for product-specific content and commerce-related scenarios where content flexibility and system integration are key priorities.

Storyblok

Storyblok

Storyblok is the CMS of choice for marketing teams and digital experience platforms (DXPs). With its visual editor and component-based approach, Storyblok empowers editors to design landing pages and campaigns on their own—without relying on developers. It’s ideal for projects where content agility and marketing freedom are top priorities.

Contentful

Contentful

Contentful is the ideal choice for companies with complex content requirements: multi-market rollouts, nested access permissions, and sophisticated content models are the strengths of this enterprise platform. Contentful excels in areas where structure, governance, and scalability are critical.

NovaDB

NovaDB

NovaDB combines headless PIM and CMS into a single platform—merging product data and content. With its visual editor and consistent data foundation, it’s ideal for managing complex product portfolios across all online and print channels.

pimcore

pimcore

Pimcore centralizes product information and digital assets in a robust open-source PIM. Cross-platform consistency and efficient omnichannel management from a single source.

Scalable backend business logic

The commerce platform is the heart of your digital business. We implement scalable backend solutions for B2C, B2B, and D2C—and guide you every step of the way, from platform selection to go-live.

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commercetools

MACH-based commerce platform for maximum flexibility in B2C, B2B, and D2C projects. Headless, API-first, cloud-native—the foundation for customizable, scalable digital commerce architectures.

Shopify Plus

Shopify Plus

Shopify Plus combines simplicity with enterprise-grade performance: fast time-to-market, integrated payment processing, and headless options. Ideal for high-growth brands looking to scale quickly.

SCAYLE

SCAYLE

SCAYLE is a highly scalable commerce platform designed for businesses with complex B2B and B2C requirements. Its modular architecture and robust API integrations enable rapid time-to-market and sustained growth.

Spryker

Spryker

Spryker stands out with its modular architecture and API-first approach for B2B, B2C, and marketplace solutions. It offers maximum flexibility for companies looking to quickly implement innovative commerce models.

Adobe Commerce

Adobe Commerce

Adobe Commerce (formerly Magento) offers a powerful, highly scalable e-commerce platform with a large community. It is ideal for complex customizations and deep integrations with the Adobe ecosystem.

The framework for modern experiences

The right front-end framework determines performance, development speed, and future-proofing. We rely on state-of-the-art, proven frameworks from the React ecosystem.

Next.js

Next.js

Next.js is the de facto standard for modern React frontends—developed by Vercel, open source, and incredibly flexible. SSR, SSG, API routes: the foundation for ultra-fast, SEO-optimized e-commerce frontends.

Astro

Astro

Astro is the framework for performance-critical, content-rich pages. With its Islands architecture, Astro delivers maximum loading speed with minimal JavaScript overhead.

Hydrogen

Hydrogen

Hydrogen is Shopify’s React-based framework for high-performance, custom storefronts. Optimized directly for the Shopify API—for shopping experiences that stand out from the crowd.

Remix

Remix

Remix reimagines web development: fast page loading, server-side rendering, and elegant data management. A modern framework for interactive, high-performance web applications.

Essential SaaS Components

SaaS solutions complement the ecosystem around the core commerce platform—from identity management to marketplace integration and consent.

Okta

Okta

Okta provides reliable identity and access management with SSO and MFA—seamlessly integrable into existing commerce systems. Security and user experience without compromise.

Channelengine

Channelengine

ChannelEngine connects commerce backends with global marketplaces—fully automatically and in real time. Product listing, order management, and inventory synchronization across all relevant channels—all from a single source.

Cookiebot

Cookiebot

Cookiebot fully automates cookie consent management in full compliance with the GDPR. It’s quick to implement, reliable, and doesn’t compromise the user experience.

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