Podcast
13 min
What Is Really Going On With AI Agents?
What is an AI agent really, and what is just a chatbot with a new label? AI agents explained simply, without hype and without jargon. Everyone is talking…
it depends
Tired of IT projects and software purchasing? Time to end the gatekeeping.
it depends is the video podcast by Philipp Krueger. Opaque prices, complicated processes and consultants who use knowledge as a means of power: Philipp puts into context what is really happening in eCommerce, enterprise software and AI. Honest insights that turn you from a passive buyer into an informed decision-maker. Plain talk, no jargon.
A production of foobar Agency.
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Philipp Krueger
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All Episodes
Podcast
9 min
B2B eCommerce: What Gartner and McKinsey Show
Two out of three B2B buyers today would rather buy without a sales rep. Is B2B eCommerce really worth the effort? Many decision-makers in mechanical…
Podcast
14 min
Agentic Commerce: 1 Million Shops Promised, 30 Delivered
A year ago, OpenAI announced the Agentic Commerce Protocol and Instant Checkout, with over one million Shopify shops directly in ChatGPT. In the end, fewer…
Podcast
16 min
B2B eCommerce in Mechanical Engineering: Why It Is More Than a Shop Project
Why does B2B eCommerce in mechanical engineering cost millions? I explain why it is much more than a simple shop project. Many decision-makers face the…
Podcast
13 min
What Is Really Going On in the Shop Market? Why Nobody Sells You a Shop Anymore
SAP, Adobe, Shopware, commercetools, Shopify: on closer inspection, none of the big vendors sells you a shop anymore. I worked through the roadmaps and…
Podcast
22 min
What Is Really Going On at SAP Commerce?
On 31 July 2026, mainstream maintenance ends for the last on-premise version of SAP Commerce, the platform many in the DACH region still call by its old name…
Podcast
15 min
What Is Really Going On at Shopware? PayPal, Mandatory Subscription and Replatforming
Shopware 5 is end of life, with no security updates since July 2024. Thousands of merchants face a decision that is much bigger than a version upgrade…
Podcast
13 min
The Golden Cage: Why Shopify's Most Successful Brands Are Rethinking
SNOCKS, KoRo, The Quality Group, Purelei: they all grew big on Shopify. Without SAP, without Accenture, without a six-figure budget. But at what point does…
Podcast
12 min
What Is Really Going On at Spryker?
For years, Spryker was the undisputed rising star of German eCommerce. With brilliant marketing, Arnold Schwarzenegger on stage and a charismatic founding…
Podcast
18 min
Universal Commerce Protocol: Your Questions on Margins, B2B and Strategy
Universal Commerce Protocol (UCP): margin killer or eCommerce revolution? After my last video on the Universal Commerce Protocol (UCP), I received many…
Podcast
6 min
The RfP Theater: Why Your Software Selection Is Pure Self-Deception
Are you in the middle of a software selection and feel like you are buying shiny PDFs instead of real solutions? You are not alone. According to current…
Podcast
12 min
UCP Changes Everything: Why Merchants Need to Act Now
Is SEO really dead? In November, I bet that agentic commerce would change everything. Now the new packaging is here: UCP, the Universal Commerce Protocol. In…
Podcast
9 min
eCommerce 2026: The 4 Power Struggles That Decide Between Growth and Standstill
At the end of the year, we dare an outlook: what will really make the difference in eCommerce and shop tech in 2026? The question is less which shop system is…
Podcast
14 min
7 Thinking Errors in Choosing a Shop System That Cost You Years and Millions
Most replatforming projects fail because of thinking errors in the selection process, long before technology becomes the issue. "7 thinking errors in choosing…
Podcast
12 min
Gartner Magic Quadrant Digital Commerce 2025: Help or Nonsense?
The new 2025 Gartner Magic Quadrant for Digital Commerce is out. LinkedIn explodes, vendors celebrate themselves, slides get rebuilt. But for 90% of eCommerce…
Podcast
15 min
Is SEO Dead? How Agentic Commerce Changes Your Shop for Good
In-chat checkout in ChatGPT is live. Is your shop ready for agentic commerce? Agentic commerce is no longer a vision of the future but reality. With the…
Podcast
14 min
Headless CMS and DXP in eCommerce: Do You Really Need It?
Many people talk about headless CMS, DXP and experience management. But do you really need it for your shop, or is it just the next expensive buzzword…
Podcast
13 min
Unified Commerce Explained: Why Omnichannel Alone Is No Longer Enough
Omnichannel, unified commerce, connected commerce: everyone talks about it, but hardly anyone can clearly explain what it really means in day-to-day retail…
Podcast
7 min
Agile Equals Chaos? What Agility Really Means, From Toyota to IT
From the outside, agile software projects often look like chaos: sticky notes, daily stand-ups, sprints. But agility has very little to do with a lack of…
Podcast
11 min
The Great Shop Die-Off of 2025: Who Will Survive?
Is eCommerce dead, or are we just measuring the wrong thing? In this video, I take apart the current BuiltWith numbers and show why the market is anything but…
Podcast
14 min
K5 Future Retail: Five Theses Shaping Retail in 2025
Five fresh theses from the K5 Future Retail Conference, and together we look at what they mean for eCommerce in the DACH region. From "we lost sight of the…
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