Unified Commerce Explained: Why Omnichannel Alone Is No Longer Enough

Omnichannel, unified commerce, connected commerce: everyone talks about it, but hardly anyone can clearly explain what it really means in day-to-day retail. In this episode of the shop tech series, I show you what unified commerce is, how it differs from classic omnichannel and when the effort really pays off.

In this video, you will learn
What unified commerce means functionally (one platform, one data model, one inventory for all channels)
The difference between multichannel, omnichannel and unified commerce
Typical use cases: click and collect, reserve and collect, buy online return in store, endless aisle, in-store apps
Which systems are typically involved (shop, POS, ERP, OMS, PIM, CRM)
Where the biggest technical and organizational stumbling blocks are
At which size and complexity unified commerce architectures really make sense

Who is this relevant for?
Retailers and eCommerce leads who want to better connect their online shop, stores and marketplaces
CIOs, CDOs and IT leaders who are thinking about unified commerce, omnichannel or connected commerce
Teams with an omnichannel project on the table who want to know which parts really have business impact

If you are tired of buzzword slides and want to understand how unified commerce works in practice, this video is made for you. This is the start of our video series on shop tech. In the next videos, we look at individual capabilities in detail, starting with experience management.

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