What Is Really Going On at Spryker?

For years, Spryker was the undisputed rising star of German eCommerce. With brilliant marketing, Arnold Schwarzenegger on stage and a charismatic founding duo, it made even giants like SAP nervous. But in 2026 the world looks different: the number of active shops is down 12%, top agencies like Valantic are turning away, in the Gartner Magic Quadrant Spryker drops from Leader to Visionary, and a lot of senior people are leaving the company.

In this analysis, we take a look behind the scenes:
The TCO trap: why are maintenance costs eating up innovation?
SaaS vs. PaaS: did Spryker miss the cloud-native revolution?
The strategy shift: what does the new focus on complex B2B under CEO Stefan Ropers mean?
Management upheaval: why are so many senior people leaving the company?

Is Spryker still relevant today, or is the retreat into the B2B niche the beginning of the end?

My video on RfP processes: https://youtu.be/TyY9Xtu41MY
My video on the Gartner Magic Quadrant: https://youtu.be/zX2Ni2VJCSM

#Spryker #eCommerce #B2B #Shopify #commercetools #DigitalEconomy #ItDepends