Headless CMS and DXP in eCommerce: Do You Really Need It?

Many people talk about headless CMS, DXP and experience management. But do you really need it for your shop, or is it just the next expensive buzzword project? In this episode of the shop tech series, I show you when content and experience management in eCommerce is a real lever, and when you are better off putting your budget elsewhere.

In this video, you will learn
What a headless CMS and a DXP actually do at their core, beyond vendor marketing
The difference between content management, experience management and personalization
Typical use cases in eCommerce (e.g. storytelling, campaigns, A/B tests, personalization)
At which company size and digital maturity tools like Bloomreach, Magnolia, Contentful, Storyblok or Dynamic Yield really pay off
What to look for when selecting CMS, DXP and personalization platforms
Which alternatives you have if you are not DXP-ready yet

Who is the video for?
eCommerce leads facing the decision for a new CMS or DXP
CIOs, CDOs and digital teams who want to put the hype around headless and composable into context
Anyone who wants to know how content and experience management really contributes to revenue, conversion and customer lifetime value

Vendors and solutions in the video: Bloomreach, Magnolia, Contentful, Storyblok, Dynamic Yield and other headless and DXP platforms.

If you want clarity instead of buzzword bingo, you have come to the right place. Welcome to it depends, the channel that sells no tech religion and explains where you are sinking your budget, or better: investing it.

But remember: there are no silver bullets in IT. Only trade-offs.

More insights and discussion on LinkedIn: https://www.linkedin.com/in/philippkrueger/

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