The Great Shop Die-Off of 2025: Who Will Survive?

Is eCommerce dead, or are we just measuring the wrong thing? In this video, I take apart the current BuiltWith numbers and show why the market is anything but finished. Instead of a collapse, we are seeing consolidation: old systems disappear, new SaaS and composable players gain ground. But which platform makes sense for your project: Shopify, Shopware, SAP, Adobe, Salesforce, commercetools, Spryker or VTEX?

We look at the data, market trends and the differences in the DACH region, and also talk about how agencies drive the dynamics. Because it is not only software that dies; sometimes the partner network disappears too.

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My conclusion: eCommerce is not dead, it is reorganizing itself. The real winners are those who cleverly combine technology, brand and business model. But as always: there are no silver bullets in IT, only trade-offs.

#ecommerce #DigitalTransformation #Shopify #Shopware #ComposableCommerce #SaaS #DigitalStrategy #DACH