Insights from the foobar Universe

Strategic perspectives, technical insights and practical experience – around composable commerce, headless architectures and digital transformation.

13 April 2026

Unified Commerce in B2B: How Manufacturers Finally Overcome Data, Channel, and System Silos

Only 7% of B2B manufacturers deliver a seamless digital experience today – not because of lacking ambition, but because the architecture gets in the way. What sets Unified Commerce apart from omnichannel, which five core capabilities actually matter, and how BSH unified 11 global brands on a single data foundation: a practical roadmap for manufacturers and distributors in the DACH region ready to leave their silos behind.

6 April 2026

Legacy B2B Systems: ERP Integration & Modern Architectures

64% of B2B decision-makers view their ERP system as their biggest obstacle. Learn how API-First and Composable Commerce intelligently decouple legacy systems.

30 March 2026

58% of B2B Buyers Switch Suppliers: What Your Webshop Has to Do with It

Loyalty is no longer a given in B2B — nearly 6 out of 10 buyers have switched suppliers in the last six months. Discover how to digitally retain customers.

23 March 2026

Digital Maturity in B2B: 4 Stages That Will Determine Your Competitiveness in 2026

Only 5% of B2B companies are truly AI-ready. Use the 4-stage Digital Maturity Model to find out where you stand — and what your next step should be.

18 March 2026

B2B eCommerce 2026: Why AI Is Widening the Gap Between Winners and Losers

The global B2B eCommerce market is growing to $36 trillion. Yet AI is accelerating the gap between pioneers and laggards.

13 March 2026

Industry recognition: foobar Agency is named Best Consultant of 2026 in the E-Commerce category

Peer Recognition on March 13, 2026: foobar Agency was named Best Consultant in the E-Commerce category in the 2026 brand eins/Statista Consultant Ranking. The ranking is being published for the 13th consecutive year and is based on a Statista survey of approximately 16,000 consultants and clients.

8 September 2025

eCell M: A Glimpse into the Future of Battery Technology

Discover how eCell M is transforming battery technology with groundbreaking efficiency and sustainability.

25 June 2025

Shopify Plus vs. Commercetools: Which Platform Is Right for Your B2B Business?

Compare Shopify Plus and Commercetools to determine which platform best suits your B2B eCommerce needs.

21 May 2025

foobar Agency and commercetools: From Implementation to Strategic Partnership

From implementation partner to strategic partner: foobar Agency has been an official partner of commercetools since March 21, 2025. The composable commerce platform has been at the heart of the Munich-based agency’s architecture for years.

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Matthias Dietrich

CEO

+49 89 244 174 840 matthias.dietrich@foobar.agency