foobar Agency has been included in iBusiness’s annual web agency ranking for the first time. The Munich-based agency ranks 82nd in the main ranking and is also listed in the e-commerce sub-ranking—at number 20 among the top 20. This marks the agency’s first inclusion in the industry directory since its founding in 2015.
The iBusiness Internet Agency Ranking has long been regarded as the standard overview of the digital agency landscape in the DACH region. It is compiled annually based on publicly available metrics, self-reported data, and editorial assessment. With this inclusion, foobar Agency officially enters this directory for the first time.
Both rankings mark the agency’s first entry into an established industry list. The eCommerce Top 20 reflects the agency’s primary area of specialization; in the main ranking, foobar Agency is listed among the top 100 DACH internet agencies. The goal is to systematically improve both rankings in future editions.
The listing comes at a time when the agency is visibly continuing its growth trajectory. The year 2026 has started off significantly stronger than the previous year; order development is on the growth path defined in the annual plan. The ownership structure, personnel decisions such as the recent appointment of Philipp Krueger as Co-CEO, and the expansion of technology partnerships support this course.
“This is our first time on the iBusiness list—it’s a milestone we consciously set for ourselves,” says Matthias Dietrich, founder and CEO of foobar Agency. “Our current ranking is a starting point, not an end result. We know where we stand, and we know where we want to go. With strong shareholders, a clear growth target, and partners who support our specialization, we look forward to the coming quarters with optimism.”
About foobar Agency
foobar Agency is an owner-managed digital agency based in Munich. Since its founding in 2015, it has been implementing complex B2C, B2B, and D2C commerce solutions as well as digital experiences for manufacturers, retailers, and brands in the DACH region—based on commercetools and Snowflake in a composable architecture.
Matthias Dietrich
Co-CEO
Matthias Dietrich is founder and Co-CEO of foobar Agency and has been leading commerce projects for retailers and manufacturers in the DACH region for over 20 years, winning first place at the 2024 E-Commerce Germany Award. As a former developer, he knows that AI only delivers impact when it works with a company's systems and processes. Today, he focuses on how retailers and manufacturers move AI agents from pilot stage into day-to-day operations: with data that fits together, agents that work directly in ERP and shop systems, and impact that shows up in the P&L.
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