Legacy B2B Systems: ERP Integration & Modern Architectures
64% of B2B decision-makers view their ERP system as their biggest obstacle. Learn how API-First and Composable Commerce intelligently decouple legacy systems.
Insights from the foobar Universe
Strategic perspectives, technical insights and practical experience – around composable commerce, headless architectures and digital transformation.
58% of B2B Buyers Switch Suppliers: What Your Webshop Has to Do with It
Loyalty is no longer a given in B2B — nearly 6 out of 10 buyers have switched suppliers in the last six months. Discover how to digitally retain customers.
Digital Maturity in B2B: 4 Stages That Will Determine Your Competitiveness in 2026
Only 5% of B2B companies are truly AI-ready. Use the 4-stage Digital Maturity Model to find out where you stand — and what your next step should be.
B2B eCommerce 2026: Why AI Is Widening the Gap Between Winners and Losers
The global B2B eCommerce market is growing to $36 trillion. Yet AI is accelerating the gap between pioneers and laggards.
Industry recognition: foobar Agency is named Best Consultant of 2026 in the E-Commerce category
Peer Recognition on March 13, 2026: foobar Agency was named Best Consultant in the E-Commerce category in the 2026 brand eins/Statista Consultant Ranking. The ranking is being published for the 13th consecutive year and is based on a Statista survey of approximately 16,000 consultants and clients.
eCell M: A Glimpse into the Future of Battery Technology
Discover how eCell M is transforming battery technology with groundbreaking efficiency and sustainability.
Shopify Plus vs. Commercetools: Which Platform Is Right for Your B2B Business?
Compare Shopify Plus and Commercetools to determine which platform best suits your B2B eCommerce needs.
foobar Agency and commercetools: From Implementation to Strategic Partnership
From implementation partner to strategic partner: foobar Agency has been an official partner of commercetools since March 21, 2025. The composable commerce platform has been at the heart of the Munich-based agency’s architecture for years.
From Furniture Retailer to Digital Trailblazer: How One Company Transformed Their B2B Business
Learn how a furniture retailer successfully transformed into a digital-first B2B business.
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