Insights from the foobar Universe

Strategic perspectives, technical insights and practical experience – around composable commerce, headless architectures and digital transformation.

From Furniture Retailer to Digital Trailblazer: How One Company Transformed Their B2B Business

From Furniture Retailer to Digital Trailblazer: How One Company Transformed Their B2B Business

Learn how a furniture retailer successfully transformed into a digital-first B2B business.

When Monolith and When Microservices? The Right Architecture Decision

When Monolith and When Microservices? The Right Architecture Decision

Understand when to use monolithic architectures and when microservices are the better choice.

SAP Commerce On-Premise Support Ends in 2026: What You Need to Know

SAP Commerce On-Premise Support Ends in 2026: What You Need to Know

SAP Commerce on-premise support ends in 2026. Learn what this means for your business and migration options.

From consulting to partnership: adjusted ventures takes the next step with foobar Agency

From consulting partner to co-partner: adjusted ventures acquired a stake in foobar Agency effective November 18, 2024, while co-partner STI Consulting simultaneously increased its investment.

How to Optimize Your Checkout Funnel: Best Practices for B2B eCommerce

How to Optimize Your Checkout Funnel: Best Practices for B2B eCommerce

Discover proven strategies to optimize your B2B checkout funnel and reduce cart abandonment.

10 Fascinating Statistics Shaping B2B eCommerce in 2026

10 Fascinating Statistics Shaping B2B eCommerce in 2026

Explore 10 compelling statistics that are reshaping B2B eCommerce trends in 2026.

Navigating the Complexities of AI-Driven Dynamic Pricing

Navigating the Complexities of AI-Driven Dynamic Pricing

Understand how AI-driven dynamic pricing works and how to implement it effectively in your B2B business.

From Vision to Execution: Streamlining Your B2B Commerce Transformation

From Vision to Execution: Streamlining Your B2B Commerce Transformation

Learn how to streamline your B2B commerce transformation from initial vision to successful execution.

A Voice in the Digital Economy: foobar Agency Joins the BVDW

A Voice in the Digital Economy: foobar Agency Joins the BVDW

Industry Partnership on March 28, 2024: foobar Agency has become a new member of the German Digital Economy Association (BVDW). By joining one of the leading industry associations in Germany’s digital economy, the Munich-based agency is now part of a network comprising several hundred member companies.

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