Here, we share strategies, architectures, and practical insights for manufacturers, distributors, and wholesalers who are serious about their digital sales efforts. From pricing logic to customer portals and ERP integration, we show what really works—and why.
A B2B e-commerce project is not simply a website revamp. It is a strategic investment in your sales infrastructure. Choosing the wrong agency will cost you not just money, but years.
The numbers are striking—and sobering. According to commercetools data, 64 percent of B2B eCommerce projects in the DACH region fail or stall before reaching their goals. The culprit: not technology.
The shift from SEO to AEO is fundamentally transforming B2B visibility. Product data quality is the new competitive edge. Strategy and roadmap.
Discover how Assisted Selling empowers your sales team—with data-driven recommendations, not automation. Achieve up to 400% revenue growth.
71% of B2B buyers are millennials. They expect an Amazon-like experience in the store: smart search, self-service quoting, and personalized pricing. A checklist for your B2B store.
Five years ago, direct-to-consumer was a strategy reserved for consumer goods manufacturers and digital brands. Today, 79% of B2B companies—manufacturers, wholesalers, suppliers—sell directly to their end customers.
Only 7% of B2B manufacturers deliver a seamless digital experience today – not because of lacking ambition, but because the architecture gets in the way. What sets Unified Commerce apart from omnichannel, which five core capabilities actually matter, and how BSH unified 11 global brands on a single data foundation: a practical roadmap for manufacturers and distributors in the DACH region ready to leave their silos behind.
64% of B2B decision-makers view their ERP system as their biggest obstacle. Learn how API-First and Composable Commerce intelligently decouple legacy systems.
Loyalty is no longer a given in B2B — nearly 6 out of 10 buyers have switched suppliers in the last six months. Discover how to digitally retain customers.
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