foobar Agency and commercetools: From Implementation to Strategic Partnership

foobar Agency is an official partner of commercetools. The Munich-based agency is thus formalizing its long-standing experience in implementing the composable commerce platform—experience that is currently being applied in projects for clients such as porta Möbel and Möbel Boss.

For years, commercetools has been at the heart of foobar Agency’s composable commerce architecture. In replatforming and headless projects, the platform serves as the core component for B2C, B2B, and D2C setups. With this official partnership, this expertise is now being formalized into a structured, long-term framework.

Inclusion in the partner network gives foobar Agency direct access to commercetools’ technical programs, certifications, and roadmap information. For clients, this means a faster path to new product features as well as closer coordination on platform-related architectural decisions. The fact that both companies are based in Munich further simplifies direct communication.

The partnership comes at a time when foobar Agency is gradually formalizing its strategic technology relationships—part of the growth trajectory initiated with the investment by adjusted ventures in November 2024.

“commercetools has been our central platform for composable commerce for years—in many implementations, from porta Möbel to Möbel Boss,” says Matthias Dietrich, founder and CEO of foobar Agency. “With this official partnership, we gain direct access to the product and roadmap, which directly benefits our clients.”

About foobar Agency

foobar Agency is an owner-managed digital agency based in Munich. Since its founding in 2015, it has been implementing complex B2C, B2B, and D2C commerce solutions as well as digital experiences for manufacturers, retailers, and brands in the DACH region—based on commercetools and Snowflake in a composable architecture.