Vector embeddings, hybrid search, agentic LLMs: which AI search stage actually delivers in B2B — and which becomes an expensive pilot. Four decision questions, architecture options, honest limits.
In B2B, search is not an open catalogue but a view — customer-specific, contract-bound, kept consistent in real time.
Six platforms, six logics — and only a subset fits your B2B stack.
B2B search often fails on B2C playbooks. Seven distinct requirements — from SKU lookup to contract pricing — and what they mean for architecture and platform choice.
What foobar Agency has been putting into practice in client projects for years is now official: The Munich-based digital agency is joining the Snowflake Partner Network.
A B2B e-commerce project is not simply a website revamp. It is a strategic investment in your sales infrastructure. Choosing the wrong agency will cost you not just money, but years.
A first in the industry rankings: foobar Agency has been included for the first time in iBusiness’s annual list of DACH internet agencies. The Munich-based agency ranks 82nd in the main ranking and 20th in the e-commerce sub-ranking.
The numbers are striking—and sobering. According to commercetools data, 64 percent of B2B eCommerce projects in the DACH region fail or stall before reaching their goals. The culprit: not technology.
The shift from SEO to AEO is fundamentally transforming B2B visibility. Product data quality is the new competitive edge. Strategy and roadmap.
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