A B2B e-commerce project is not simply a website revamp. It is a strategic investment in your sales infrastructure. Choosing the wrong agency will cost you not just money, but years.
A first in the industry rankings: foobar Agency has been included for the first time in iBusiness’s annual list of DACH internet agencies. The Munich-based agency ranks 82nd in the main ranking and 20th in the e-commerce sub-ranking.
The numbers are striking—and sobering. According to commercetools data, 64 percent of B2B eCommerce projects in the DACH region fail or stall before reaching their goals. The culprit: not technology.
The shift from SEO to AEO is fundamentally transforming B2B visibility. Product data quality is the new competitive edge. Strategy and roadmap.
Discover how Assisted Selling empowers your sales team—with data-driven recommendations, not automation. Achieve up to 400% revenue growth.
71% of B2B buyers are millennials. They expect an Amazon-like experience in the store: smart search, self-service quoting, and personalized pricing. A checklist for your B2B store.
Five years ago, direct-to-consumer was a strategy reserved for consumer goods manufacturers and digital brands. Today, 79% of B2B companies—manufacturers, wholesalers, suppliers—sell directly to their end customers.
foobar Agency has appointed Philipp Krueger as co-CEO. He will now lead the Munich-based digital agency alongside founder Matthias Dietrich—with both men sharing equal responsibility for strategy and technology.
Only 7% of B2B manufacturers deliver a seamless digital experience today – not because of lacking ambition, but because the architecture gets in the way. What sets Unified Commerce apart from omnichannel, which five core capabilities actually matter, and how BSH unified 11 global brands on a single data foundation: a practical roadmap for manufacturers and distributors in the DACH region ready to leave their silos behind.
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