Gartner Magic Quadrant 2026: What It Means for Your Platform Decision
Gartner has changed the rules of the Magic Quadrant for Digital Commerce. What that means for evaluating your commerce platform, and six questions to ask now.
Insights from the foobar Universe
Strategic perspectives, technical insights and practical experience – around composable commerce, headless architectures and digital transformation.
From Snowflake to AI: Predictions and LLMs on the Commerce Data Model
Three maturity stages — from deterministic calculation through probabilistic prediction to LLM-driven service co-pilots. What Snowflake Cortex delivers today and which prerequisites need to be in place first.
Semantic Search and Agentic Search in B2B: When Vector Embeddings, When LLM Agents?
Vector embeddings, hybrid search, agentic LLMs: which AI search stage actually delivers in B2B — and which becomes an expensive pilot. Four decision questions, architecture options, honest limits.
Data Foundation for B2B Industry: Forecasting, After-Sales, Service Data Flows
If your forecast accuracy hangs on the gut feeling of your head of sales, and your field-service technician collects a spreadsheet of wear-parts at the end of the day, you do not need the next platform — you need a foundation that brings ERP, service tickets and IoT signals onto a common state.
Customer-specific Search: When Every Buyer Sees a Different Assortment
In B2B, search is not an open catalogue but a view — customer-specific, contract-bound, kept consistent in real time.
RFM and CLV: Who Your Most Valuable Customers Are — and Which Ones You’re Losing
CLV is not a reporting KPI. CLV is the answer to the question of which customers you should invest in today — and which ones you shouldn't anymore.
B2B Search Platform Comparison: Algolia, Constructor, Bloomreach, FactFinder, Coveo, Elastic
Six platforms, six logics — and only a subset fits your B2B stack.
Snowflake in Commerce: From Data Silo to Shared Architecture
When marketing, sales and controlling each report a different revenue figure, it isn't a reporting problem. It's an architecture problem.
Why B2B Search Plays by Its Own Rules
B2B search often fails on B2C playbooks. Seven distinct requirements — from SKU lookup to contract pricing — and what they mean for architecture and platform choice.
From Collaboration to Partnership: foobar Agency and Snowflake Seal Their Partnership
What foobar Agency has been putting into practice in client projects for years is now official: The Munich-based digital agency is joining the Snowflake Partner Network.
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