Strategic perspectives, technical insights and practical experience – around composable commerce, headless architectures and digital transformation.
The shift from SEO to AEO is fundamentally transforming B2B visibility. Product data quality is the new competitive edge. Strategy and roadmap.
Discover how Assisted Selling empowers your sales team—with data-driven recommendations, not automation. Achieve up to 400% revenue growth.
71% of B2B buyers are millennials. They expect an Amazon-like experience in the store: smart search, self-service quoting, and personalized pricing. A checklist for your B2B store.
Five years ago, direct-to-consumer was a strategy reserved for consumer goods manufacturers and digital brands. Today, 79% of B2B companies—manufacturers, wholesalers, suppliers—sell directly to their end customers.
Only 7% of B2B manufacturers deliver a seamless digital experience today – not because of lacking ambition, but because the architecture gets in the way. What sets Unified Commerce apart from omnichannel, which five core capabilities actually matter, and how BSH unified 11 global brands on a single data foundation: a practical roadmap for manufacturers and distributors in the DACH region ready to leave their silos behind.
64% of B2B decision-makers view their ERP system as their biggest obstacle. Learn how API-First and Composable Commerce intelligently decouple legacy systems.
Loyalty is no longer a given in B2B — nearly 6 out of 10 buyers have switched suppliers in the last six months. Discover how to digitally retain customers.
Only 5% of B2B companies are truly AI-ready. Use the 4-stage Digital Maturity Model to find out where you stand — and what your next step should be.
The global B2B eCommerce market is growing to $36 trillion. Yet AI is accelerating the gap between pioneers and laggards.
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