Strategic perspectives, technical insights and practical experience – around composable commerce, headless architectures and digital transformation.
Vector embeddings, hybrid search, agentic LLMs: which AI search stage actually delivers in B2B — and which becomes an expensive pilot. Four decision questions, architecture options, honest limits.
If your forecast accuracy hangs on the gut feeling of your head of sales, and your field-service technician collects a spreadsheet of wear-parts at the end of the day, you do not need the next platform — you need a foundation that brings ERP, service tickets and IoT signals onto a common state.
In B2B, search is not an open catalogue but a view — customer-specific, contract-bound, kept consistent in real time.
CLV is not a reporting KPI. CLV is the answer to the question of which customers you should invest in today — and which ones you shouldn't anymore.
Six platforms, six logics — and only a subset fits your B2B stack.
When marketing, sales and controlling each report a different revenue figure, it isn't a reporting problem. It's an architecture problem.
B2B search often fails on B2C playbooks. Seven distinct requirements — from SKU lookup to contract pricing — and what they mean for architecture and platform choice.
What foobar Agency has been putting into practice in client projects for years is now official: The Munich-based digital agency is joining the Snowflake Partner Network.
A B2B e-commerce project is not simply a website revamp. It is a strategic investment in your sales infrastructure. Choosing the wrong agency will cost you not just money, but years.
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