Sell More with FactFinder
AI-powered search, navigation, and merchandising – purpose-built for serious B2C and B2B commerce.
What is FactFinder?
FactFinder is one of Europe's most established commerce-search platforms, with more than 25 years of focus on a single problem: helping shoppers find what they want to buy. The product covers the full discovery journey – semantic and keyword search, faceted navigation, AI-driven recommendations, and a powerful merchandising workbench – in one tightly integrated suite.
What sets FactFinder apart is its deep commerce DNA. Built in the DACH region and used by leading European retailers and B2B brands, the platform understands the realities of complex catalogs, multi-language stores, large customer-specific assortments, and demanding merchandising teams. Combined with a flexible API-first architecture, FactFinder fits naturally into headless and composable commerce setups – without compromising on out-of-the-box business control.
Why FactFinder?
FactFinder goes beyond a generic search box. It delivers personalized, business-controllable discovery experiences with the merchandising depth that European B2C and B2B retailers actually need – from synonym management and custom rankings to campaign-driven product placement.
As a FactFinder partner, foobar Agency designs and implements search and discovery solutions that turn the catalog into a conversion engine. Our specialists combine commerce expertise with proven FactFinder patterns to deliver fast, relevant, and merchandiser-friendly experiences across every channel.
- Seamless integration with composable commerce stacks, including commercetools and headless storefronts.
- Powerful merchandising workbench that lets business users drive campaigns and rankings without developer support.
- AI-powered semantic search and personalization tuned for European multi-language commerce.
- Advanced support for B2B scenarios: customer-specific catalogs, contract pricing, and complex filters.
Some Facts
FactFinder is one of the most experienced commerce-search vendors in Europe – with a strong track record across B2C and B2B retail.
- 25+ yearsFactFinder has been focused exclusively on commerce search and discovery for more than 25 years.
- 1,800+ shopsMore than 1,800 online shops across Europe rely on FactFinder for search, navigation, and merchandising.
- Up to 33%higher conversion Retailers report conversion uplifts of up to 33% for users who actively engage with FactFinder-powered search.
Use Cases – Where Discovery Drives Revenue
From B2C to B2B and marketplaces: FactFinder delivers measurable lift where the catalog meets the customer.
Use Cases for FactFinder
B2C eCommerce
In B2C, the search bar is one of the highest-converting surfaces of the entire shop. FactFinder makes it work harder: semantic understanding of customer intent, individualized rankings, and a merchandising workbench that lets the business team push campaigns, bestsellers, and margin drivers to the top. The outcome is measurably higher conversion and average order value – without a developer ticket for every rule change.
B2B eCommerce
B2B commerce lives or dies on the depth of the catalog and the precision of the filters. FactFinder handles customer-specific assortments, contract pricing, restricted product views, and complex technical filters with the kind of rigor that wholesalers and manufacturers need. Buyers find what they are entitled to see – fast – which directly translates into repeat orders and higher average basket values.
Composable & Headless Commerce
FactFinder fits naturally into composable architectures: API-first, decoupled from the storefront, and ready to power web, mobile, app, and in-store touchpoints from a single discovery service. Combined with a headless storefront on commercetools and a CMS like Hygraph or Storyblok, it delivers consistent search and merchandising across every channel – without lock-in.
FactFinder Agency and Consulting
Our experience implementing search and discovery for ambitious European brands has given us a clear playbook for getting value out of FactFinder quickly. We know how to model commerce data for search, how to set up campaigns and rules that the merchandising team actually uses, and how to tune relevance for the long tail of customer behavior.
Every retailer starts from a different place: some are replacing a legacy search built into a monolithic platform, others are introducing FactFinder into a fresh composable stack, others want to expand an existing FactFinder rollout into new markets, channels, or B2B scenarios. At foobar Agency, we tailor our approach to your starting point and your business goals – and we hand over a setup that your merchandising team owns with confidence.
Make your search bar the highest-performing surface of your shop, and your catalog the engine of your growth. Contact us today to learn how a FactFinder-based discovery practice can move your organization forward.
- Consulting on search, navigation, and merchandising strategy for B2C and B2B.
- Implementation and integration of FactFinder into composable commerce architectures.
- Relevance tuning, campaign setup, and merchandising enablement for business teams.
- Ongoing support, A/B testing, and data-driven performance improvements.
Ready to make discovery your conversion engine?
Contact us today to learn how we can boost your commerce performance with FactFinder.
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