Steering retail profitably with data and AI
Most retailers have more data than they use. Customers, transactions, assortment and campaigns all sit in the systems. What usually remains open is which of this data moves revenue and margin, and how it reaches day-to-day business. AI makes the question more pressing, because models and agents only work as well as the data they build on.
On 10 December 2026 foobar Agency invites retail decision makers to the Executive Lounge in Munich. A keynote puts current developments in data and AI into context. HSE shows in a practice case how a retailer steers with data. After that we move into the panel and an open round, with food and drinks.
An evening in a small group, with people facing the same decisions you are. The event is held in German.
The practice case: Data for Retail at HSE
Wolfgang Jarnach, Director Data Intelligence at HSE, shows on 10 December how HSE steers with data. Which questions does the business ask of its data? How do analyses turn into decisions on assortment, marketing and customer development? And what has to come together in organisation and technology for this to work day to day?
Agenda
Arrival and check-in
Keynote: data and AI in retail, what is shifting and why it matters now
foobar Agency
Practice case: Data for Retail at HSE
Wolfgang Jarnach, Director Data Intelligence at HSE
Panel from retail and technology: which data drives revenue in retail
Wolfgang Jarnach, foobar Agency
Open discussion and networking with food and drinks
End of the evening
What we will talk about
The evening follows the topics currently on the agenda of management, data and eCommerce teams in retail.
- Which data actually moves revenue and margin in retail
- Customer segmentation and customer development based on your own data
- Personalisation in shop, app and campaigns that pays off
- Data quality and data models as the basis for reliable AI results
- AI applications and agents that work on retail data
- Who in the organisation owns data when systems help decide
Who is the evening for?
The Executive Lounge is aimed at decision makers in retail and direct-to-consumer business.
- Management and executive boardWho want to know what data and AI contribute to revenue and results.
- CDOs, CIOs and IT leadsWho want to set up data platforms and architecture so that AI works on them in live operation.
- Heads of eCommerce and digitalWho develop shop, app and customer touchpoints further with data.
- Marketing and CRM leadsWho want to steer campaigns, personalisation and customer loyalty based on data.
- Data, analytics and BIWho want to turn analyses into day-to-day decisions.
Your host: foobar Agency
We welcome you at our offices at Ria-Burkei-Strasse 25, 81249 Munich.
The Executive Lounge lives on conversation. After the programme there is time to exchange views with other people responsible for retail.