Digital performance isn’t a luxury – it’s a requirement. From customer experience to conversion rates, speed shapes success. That’s why we partner with Fastly: the edge cloud platform that accelerates and secures modern commerce experiences.
While Fastly handles the infrastructure, caching, and delivery at lightning speed, foobar Agency ensures that performance translates into real business value – through strategic implementation, clean architecture, and data-driven optimization.
We don't just activate Fastly – we make it work for your specific goals.
At foobar Agency, we go beyond best practices and design edge architectures that fit the commerce strategy. With a deep understanding of how milliseconds impact the customer journey, we design fastly setups that are not only fast, but also aligned with operational goals and growth plans.
✅ Strategically led - business goals are translated into high-performance architectures
✅ Boutique approach - dedicated teams, fast iterations, close collaboration
✅ Smart performance engineering – From core vitals to edge logic, we build for speed and scale
✅ Integrated security – DDoS protection, bot management and WAF without complexity
✅ Long-term value – Continuous performance tuning and support beyond launch
Fastly is the edge cloud platform for companies where every millisecond counts.
Whether dynamic content, API requests or global delivery - Fastly ensures lightning-fast loading times, protection against attacks and maximum control.
Unlike traditional CDNs, Fastly is consistently designed for developer-friendliness, real-time control and deep integration. The result: significantly higher performance, reliability and flexibility - without compromising on security or scalability.
Fastly operates a high-performance edge network with 95 locations worldwide and 192 terabits per second capacity, ensuring ultra-fast delivery and stability at scale.
Top-rated in Web Application & API Protection, with 4.9/5 stars on Gartner Peer Insights.
Named a Leader in the IDC MarketScape for Edge Delivery Services – recognized for performance, innovation, and agility.
In modern commerce, milliseconds matter. Fastly empowers eCommerce businesses to deliver exceptional performance, resilience, and security – all at the edge. Unlike traditional CDNs, Fastly is built for real-time control, deep integration, and scalable results.
Whether it's accelerating dynamic storefronts, securing APIs, or handling global peaks – Fastly delivers more than speed: it delivers trust, reliability, and competitive edge.
The key benefits are:
✅ Ultra-low latency – Deliver content with milliseconds of response time globally
✅ Developer-first – Real-time control via API and edge logic with VCL or Compute@Edge
✅ Enterprise-grade security – Integrated WAF, DDoS mitigation, TLS and more
✅ Observability – Powerful real-time logging, metrics, and alerting
✅ Scalable by design – Built for peak traffic and elastic growth
Fastly complements modern headless architectures by accelerating API traffic, caching dynamic content at the edge, and enabling faster communication between decoupled frontends and backends. This results in responsive user experiences, improved performance scores, and better SEO outcomes – all without sacrificing flexibility.
Global brands need consistent speed, regardless of location. With Fastly’s expansive edge network, businesses can serve localized content, handle multi-language storefronts, and optimize performance for users across continents – without setting up regional infrastructure. This minimizes latency, maximizes uptime, and keeps global operations lean.
With Fastly’s global edge network, businesses can deliver localized content and fast experiences worldwide – without the cost and complexity of additional infrastructure.
Major campaigns, promotions, or product launches often generate unpredictable traffic spikes. Fastly’s scalable architecture handles high loads without downtime or delays. It ensures that every user – no matter when they arrive – receives the same high-speed experience, helping preserve revenue and reputation during mission-critical moments.
Every second counts at checkout. Fastly reduces latency throughout the transaction funnel – from product detail views to payment processing. By serving assets closer to users and reducing backend dependencies, it shortens page load times and minimizes friction, leading to higher conversion rates and lower cart abandonment.
Launch days and seasonal peaks require infrastructure that can scale. Fastly handles surges without compromising speed or availability, ensuring consistent customer experience.
At foobar Agency, we specialize in building edge-ready architectures that go beyond speed: designed to scale, secure, and simplify complex commerce setups. With deep engineering know-how and a sharp strategic lens, we turn Fastly’s capabilities into measurable business outcomes.
Whether it’s headless storefronts, global rollouts, or peak-season performance – we turn milliseconds into momentum.
✅ Commerce-aligned edge design – Translating business goals into high-performance architectures
✅ Boutique execution – Senior teams, fast iterations, full focus
✅ Full-stack performance – From edge logic to frontend speed and backend stability
✅ Embedded security – WAF, bot protection, TLS – smartly integrated, not bolted on
✅ Ongoing improvement – Continuous monitoring, optimization, and performance testing
Working with foobar Agency means fewer trade-offs, faster results, and future-proof commerce architecture – together with Fastly.
We look forward to hearing from you.
Matthias Dietrich, Founder & CEO
