NovaDB connects product data and content in one platform: headless PIM ensures clarity and data quality, while the headless CMS transforms this information into content that can be published quickly across channels.
This enables product management and marketing teams to work from a shared source of truth—ensuring consistent information, faster campaigns, and stronger product experiences.
Thanks to its API-first approach, NovaDB integrates seamlessly with existing systems and channels. With the NovaDB Visual Editor, marketing and other teams can maintain content directly within the layout, always based on central product data.
The result: faster content creation without product information and storytelling drifting apart—delivering a consistent customer experience across every touchpoint.
across industries and business needs
and more than 400,000 content modules managed in NovaDB
Productive in as little as six weeks with a fast implementation timeline
NovaDB enables companies to become productive quickly while creating a solid foundation for long-term growth.
Short implementation timelines deliver fast value: product data becomes more reliable, coordination becomes easier, and content goes live faster.
At the same time, NovaDB scales with your business as product portfolios grow more complex, new markets are added, or additional channels come into play.
The result: consistent product communication and stronger customer experiences.
Numerous variants, technical specifications, and market-specific requirements can quickly make product data difficult to manage. NovaDB brings structure and ensures information is maintained reliably and can be used more easily across departments.
Marketing, sales, and technical documentation benefit from having up-to-date product data available centrally. This reduces coordination effort, improves quality, and accelerates the launch and promotion of new products.
The result: consistent product stories across countries, languages, and channels.
In retail, speed and consistency are essential. Whether in online stores, marketplaces, or campaigns, product information must be updated quickly and delivered accurately everywhere.
With NovaDB as the central data foundation, content is always created from a single, consistent source. The integrated Visual Editor enables marketing teams to build content efficiently and directly based on product data.
This saves time, prevents conflicting information, and creates more engaging experiences throughout the customer journey.
Many companies want to improve product data management without launching a massive transformation project. NovaDB offers a pragmatic starting point: quickly establish order and generate immediate value while building a scalable foundation for future growth.
Processes can be improved step by step without disrupting ongoing operations, making new requirements—such as international expansion or assortment growth—much easier to manage.
Successful NovaDB projects depend on more than just the tool itself. Clear structures, responsibilities, and a well-defined implementation roadmap are crucial.
foobar Agency supports companies from the initial goal definition through to go-live. We help design data models, processes, role concepts, and integrations with shop and content channels—so teams can become productive quickly and the solution remains sustainable over time.
Especially in the collaboration between product management and marketing, foobar ensures NovaDB truly bridges the gap between product data and content.
Content is created faster, stays consistent, and can be delivered reliably across every touchpoint—enabling a compelling product experience.
We look forward to hearing from you.
Matthias Dietrich, Founder & CEO
