Headless CMS
Create content once, display it everywhere—decoupled from the front end, integrated with the commerce platform.
Digital Experience – the experience beyond checkout
A strong eCommerce platform alone doesn't win customers. The experience before, during, and after the purchase determines conversion, retention, and brand loyalty.
We always think DXP in the context of eCommerce. A headless CMS that doesn't integrate seamlessly with the eCommerce platform doesn't solve the actual problem.
Our Digital Experience services
Personalization
Relevant content, product recommendations, and offers for every user—based on data, not assumptions.
Customer Journey Optimization
From the first touchpoint to repeat purchases: We analyze and optimize the entire customer journey using data-driven insights.
Commerce and Content belong together
For customers like Segmüller this means: thousands of product pages and campaign pages that can be updated independently of the backend deployment cycle – with personalization based on user data from the data platform.
- Our primary headless CMS for eCommerce-adjacent projectsHygraph
- Alternatives depending on requirements and existing system landscapeContentful & Storyblok
- For companies with enterprise DXP requirementsAdobe Experience Manager
Long-term partnerships with leading brands
Selected References
From Search Boost to Commerce Platform
From targeted search optimization with Algolia to a full Next.js storefront on Spryker Commerce: foobar Agency partners with Segmüller as a long-term commerce partner – from first migration to ongoing development.
From Legacy to Composable Commerce
Since 2019, foobar Agency has accompanied porta Möbel on its path to digital market leadership: from legacy analysis via incremental headless commerce to a full composable commerce architecture on MACH principles.
MVP in 5 Months
HUK Autoservice wanted to build a digital workshop network as an internal start-up – without a development team. foobar Agency co-created the platform and launched the MVP with 460 workshops in 5 months.
Frequently Asked Questions
A CMS manages content. A Digital Experience Platform goes further: it orchestrates the entire user experience – with personalization, A/B testing, and journey orchestration. Modern headless CMS systems increasingly have DXP capabilities.
That depends on the maturity level. We recommend a step-by-step approach: headless CMS first, personalization when user data is valid, journey optimization when the foundation is in place.
Get started now
More Than a Shop – A Real Digital Experience.
Talk to us about your DXP requirements.
Get in touch
We look forward to your enquiry.
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