B2B Commerce and Sales Portals
Digital B2B sales matter more every year, and your business customers expect more along with it. Hidden Champions and market leaders are shifting the work that ties up inside sales into a portal: quotes, pricing inquiries, reorders, invoices.
How far that goes is different in every company. It depends on how your customers order, how your terms are agreed, and how much your sales team absorbs in day-to-day business.
Drawing that line is the first part of our work. The second is building the platform the answer runs on – B2B shop and sales portal, connected to the systems you already run.
What belongs in the portal, and what belongs in your sales team's hands?
Where the line runs depends on your business. What we look for is the same in every project.
- What happens regularly belongs in the portalThe criterion is frequency, not importance. Tasks that repeat every week cost your inside sales team time and your customers patience. The first quote, the special case, the major order belong in your sales team's hands instead.
- A portal only relieves your team once your customer gets through itSelf-service saves nothing as long as someone ends up calling anyway. That always happens at the same kind of point: where your customer gets stuck, or doesn't trust what he sees. So we look early at where your customers drop out – and where price, availability and terms come from once they appear in the portal.
- We build what we recommendConsulting and delivery sit in one team here. Whoever proposes the cut also owns the platform – and therefore knows in advance what it means for your system landscape.
Stages that pay for themselves
We start from what actually comes up in your company, not from a feature set. That picture defines the cut: what goes into the first stage, what follows later, what deliberately stays personal.
Each stage is cut so that it takes effect in the business before the next one begins. Your budget stays manageable, your decisions stay reversible – and you see from the result whether the cut was right before you invest further.
Long-term partnerships with leading brands
Frequently Asked Questions
B2B commerce is the purchasing channel: your customer searches, configures and orders. A portal is the self-service that follows: order history, reordering, account overview, invoices. Both can run on one platform or be operated separately – for your customer it is one path.
As soon as business customers order regularly and the manual effort in sales becomes noticeable. If more than 20 % of enquiries are status checks or reorders, a portal almost always pays off.
The key source systems are the ERP (order data, terms, invoices), the commerce system (product data, order history) and a document management system. Depending on the company, CRM, PIM and logistics platforms are added.
Yes. Punchout integration (OCI, cXML) is part of the standard repertoire when your customers use their own procurement systems such as SAP Ariba or Coupa. We implement these connections in full.
That depends on your requirements, not on our partner list. We have delivered B2B projects on commercetools among others, which covers B2B requirements as well as hybrid B2B/B2C scenarios. We make the selection with you, independently.
B2B sales that free up your inside sales team.
30 minutes, one clear picture: which of your sales processes belong in the portal, and which belong with your sales team?
Get in touch
We look forward to your enquiry.
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