Composable eCommerce
Best-of-breed instead of compromise: eCommerce engine, CMS, search, and payment processing as independent, API-connected components.
eCommerce – Architectures that scale
eCommerce is our core business. We implement eCommerce platforms for retailers and manufacturers – whether greenfield Composable Commerce, migration from legacy systems, or expanding existing architectures for new channels and business models.
Our platform partners are Commercetools, Shopify Plus, and Spryker. Which technology fits best is determined by your requirements: catalog complexity, business models, integration landscape, and desired development speed. We advise independently.
Architecture & Technology
Replatforming
Migration from legacy systems to modern composable platforms – with clean data strategy, minimal risk, and controlled cutover.
Storefront Development
Headless storefronts based on Next.js – performant, conversion-optimized, and independent from backend deployment cycles.
Business Models
B2B eCommerce
Custom pricing, approval workflows, and ERP integration – for manufacturers and wholesalers with complex procurement processes.
B2B Portal
Self-service for business customers: order history, repurchase, invoices, and account management – without internal service contact.
D2C Launch
Direct to end customers: channel strategy, platform selection, and launch in under 12 weeks – for manufacturers who want direct customer access.
Omnichannel Architecture
Online, retail locations, marketplaces – one data foundation, consistent inventory levels, channel-independent customer recognition.
Long-term partnerships with leading brands
Why foobar Agency for eCommerce?
We have implemented eCommerce projects for companies such as Segmüller, porta Möbel, Harting Electric, and ABUS. What sets us apart: we never think of eCommerce in isolation. Every platform we build is aligned from the start with data access, personalization, and future AI applications.
We are partners of Commercetools, Shopify Plus, and Spryker – but make our recommendations based on your requirements, not based on partner quotas.
- Primary platform recommendation for scalable composable architecturescommercetools Partner
- For fast launches with a well-defined scopeShopify Plus
- For hybrid B2B/B2C requirements and complex pricing logiccommercetools, Spryker
Selected References
From Search Boost to Commerce Platform
From targeted search optimization with Algolia to a full Next.js storefront on Spryker Commerce: foobar Agency partners with Segmüller as a long-term commerce partner – from first migration to ongoing development.
From Legacy to Composable Commerce
Since 2019, foobar Agency has accompanied porta Möbel on its path to digital market leadership: from legacy analysis via incremental headless commerce to a full composable commerce architecture on MACH principles.
MVP in 5 Months
HUK Autoservice wanted to build a digital workshop network as an internal start-up – without a development team. foobar Agency co-created the platform and launched the MVP with 460 workshops in 5 months.
Frequently Asked Questions
Our primary recommendation for large eCommerce projects is commercetools – an API-first eCommerce engine for composable architectures. For projects with a well-defined scope and fast go-live, we recommend Shopify Plus. commercetools or Spryker is used where eCommerce, portal logic, and complex B2B requirements converge. We are partners of all three systems and recommend based on your requirements.
We think eCommerce channel-agnostically. Composable architectures, replatforming, and storefront development are relevant topics for B2C, B2B, and D2C equally. Specific B2B requirements such as customer-specific pricing, approval workflows, and ERP integration are a dedicated service area.
A focused replatforming to Shopify Plus is achievable in 3–5 months. A greenfield Composable Commerce project on commercetools typically takes 6–18 months, depending on complexity. We always recommend starting with a clearly defined MVP.
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Commerce Architecture That Fits Your Business.
The first consultation is free and non-binding.
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