eCommerce has arrived in the core business. What was a project of its own ten years ago is standard equipment today: retailers and manufacturers sell directly, and they do it with systems that are available to everyone on the market.
That shifts the question from capability to contribution: how does digital selling become a growth driver for your business — for the store business, for direct sales, for B2B? In many companies, shop and app still run as isolated channels, each with its own logic, its own data and its own overhead.
We know how an online shop becomes a commerce capability that carries the whole business: channels grow together, data sits in one place, and AI is part of the model from the first architecture decision onwards. What follows is growth that adds up — more revenue at the customer interface, less effort behind it.
That is what Commerce Impact means to us. We start with the question of where your business earns its money, and we deliver what the answer requires: processes that fit the channel, data that supports decisions, roles that run the business, and the platform where all of it comes together. Advice and delivery come from one team: we know what holds up in these projects because we build them ourselves.
Custom pricing, approval workflows, and ERP integration – for manufacturers and wholesalers with complex procurement processes.
Self-service for business customers: order history, repurchase, invoices, and account management – without internal service contact.
Direct to end customers: channel strategy, platform selection, and launch in under 12 weeks – for manufacturers who want direct customer access.
Online, retail locations, marketplaces – one data foundation, consistent inventory levels, channel-independent customer recognition.
The goal: turn a leading pet supplies retailer's previously isolated online business into a profitable growth driver. After joint strategy work, foobar Agency built the platform from the ground up – live in six months, with expanded Click & Collect and a loyalty program that works everywhere.
The goal: to turn a leading international coffee brand’s own D2C channel into a true growth driver—with customer loyalty that extends beyond established marketplaces. foobar Agency analyzed the entire e-commerce journey, identified action items, prioritized them for implementation, and established structures that enable the company to independently manage and expand its direct-to-consumer business.
Since 2019, foobar Agency has accompanied porta Möbel on its path to digital market leadership: from legacy analysis via incremental headless commerce to a full composable commerce architecture on MACH principles.
How does your digital business become a profitable growth driver? That question can only be answered when both halves are at the table: the order of the business and the technology that reflects it. At foobar Agency, both come from one team.
We advise from delivery experience. Every recommendation we make we have built ourselves in comparable landscapes — in retail, in industry and in highly regulated environments. That is why the result repeats itself: what carries a retailer with a store network carries a manufacturer in direct sales just as well. The starting points differ, the thinking stays the same.
The industry sees it the same way: in 2026, foobar Agency was recognised as Best Consultant in the E-Commerce category.
With a meeting in which we sort out your starting position: what runs today, where effort accumulates, what the business needs next. The result is a recommendation with a sequence and an order of magnitude, solid enough for an investment decision.
A first productive stage is possible within weeks if the scope is cut well: one assortment, one audience, one channel. Effects on the business follow shortly after, because that stage already sells. The build-out follows in stages that pay off individually.
We cut initiatives so that every stage delivers productive value, and we account for running costs from the start. After each stage, the decision on whether and how to continue stays open.
No. Which systems qualify follows from your business model, and we make the selection together as a dedicated step. What we build, your teams should be able to develop further themselves, including without us.
Best-of-breed instead of compromise: eCommerce engine, CMS, search, and payment processing as independent, API-connected components.
Migration from legacy systems to modern composable platforms – with clean data strategy, minimal risk, and controlled cutover.
Headless storefronts based on Next.js – performant, conversion-optimized, and independent from backend deployment cycles.
A conversation in which we sort out your starting position and name what we would tackle first. Free and without obligation.
We look forward to your enquiry.
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