foobar Agency officially opened its new location today: the historic Kesselhaus at Triebwerk in Munich-Neuaubing, an industrial building over 115 years old located in the western part of the city. Spanning three floors plus a basement, this marks the beginning of the next phase in the agency’s history, which began in 2015 in much smaller offices.
The move is a result of steady growth over the past few years. The new space is designed for an open-plan work environment and intentionally leaves room for expansion in the coming years. The floors feature meeting rooms, a quiet room, an open kitchen, open-plan workspaces, and phone booths. A foosball table is available in the basement.
The heart of the building is the “Arena”—a seating area designed like a grandstand with a screen, which serves as a stage for lectures, workshops, and group movie nights. It is precisely this blend of focus and interaction that defines the Kesselhaus: a workplace that is also a venue for clients, partners, and collaborators.
Employees, partners, and friends of the agency gathered at the Kesselhaus for the grand opening. The day began with a Bavarian breakfast, followed by a tour of the building and team-building activities. In the evening, the group moved out to the terrace for a barbecue that lasted well into the summer night.
“The Kesselhaus is more than just a new office—it’s the space where the next phase of our story will unfold,” says Matthias Dietrich, founder and managing director of foobar Agency. “Taking on a building with such a rich history is also a responsibility. We’re happy to shoulder it.”
Über foobar Agency
foobar Agency is an owner-managed digital agency based in Munich. Since its founding in 2015, it has been implementing complex B2C, B2B, and D2C commerce solutions as well as digital experiences for manufacturers, retailers, and brands in the DACH region—using commercetools and Snowflake within a composable architecture.
Further information: foobar.agency
Matthias Dietrich
CEO
Matthias Dietrich is founder and CEO of foobar Agency and has been leading eCommerce projects for retailers and manufacturers in the DACH region for over 20 years—winning first place at the 2024 E-Commerce Germany Award. As a former developer, he always approaches platform strategy from an architectural perspective: rooted in business processes and open to data and AI. His current focus: why AI is dramatically widening the gap between digital pioneers and the rest—and what that specifically means for B2B manufacturers and retailers.
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