foobar Agency has been awarded first place at the E-Commerce Germany Award 2024 in the Agency Showcase category. A panel of 30 e-commerce experts made the selection, supplemented by over 22,000 votes from the industry—from more than 2,500 submissions across twelve categories.
The E-Commerce Germany Award is considered one of the most established industry awards in German-speaking e-commerce. The Agency Showcase category is specifically aimed at agencies that impress with proven client projects and a clear technological profile.
The competition entry focused on the multi-brand storefront for porta Möbel—a replatforming project implemented in collaboration with the client on a MACH architecture using commercetools, Contentful, and Algolia. The platform has significantly reduced both the client’s development and operating costs and has made porta Möbel much more visible in the online furniture retail sector.
For foobar Agency, the award is a confirmation of its consistent focus on Composable Commerce. The Munich-based agency has relied on MACH architectures and deep integration with platforms such as commercetools, Contentful, and Algolia for years—an approach that is not yet the standard in the DACH market.
“This award belongs first and foremost to our clients and our team,” says Matthias Dietrich, founder and CEO of foobar Agency. “We have consistently focused on Composable Commerce in recent years—even when it wasn’t yet the standard approach in the market. The fact that a panel of experts and over 22,000 industry voters have validated this approach gives us the momentum to further deepen it.”
About foobar Agency
foobar Agency is an owner-managed digital agency based in Munich. Since its founding in 2015, it has been implementing complex B2C, B2B, and D2C commerce solutions as well as digital experiences for manufacturers, retailers, and brands in the DACH region—based on commercetools and Snowflake in a composable architecture.
Matthias Dietrich
Co-CEO
Matthias Dietrich is founder and Co-CEO of foobar Agency and has been leading commerce projects for retailers and manufacturers in the DACH region for over 20 years, winning first place at the 2024 E-Commerce Germany Award. As a former developer, he knows that AI only delivers impact when it works with a company's systems and processes. Today, he focuses on how retailers and manufacturers move AI agents from pilot stage into day-to-day operations: with data that fits together, agents that work directly in ERP and shop systems, and impact that shows up in the P&L.
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