What Is Really Going On in the Shop Market? Why Nobody Sells You a Shop Anymore

SAP, Adobe, Shopware, commercetools, Shopify: on closer inspection, none of the big vendors sells you a shop anymore. I worked through the roadmaps and releases of the last 12 months and show what they sell you instead.

What is really going on at Shopware: https://youtu.be/iHusLtsERDM
What is really going on at SAP Commerce: https://youtu.be/f6GTXQgE9fM

The thesis: the shop vendors have stopped building a shop. They sell you a platform for your entire business, "heavily AI powered", highly integrative, across all channels. Why this is happening (ARR economics, cloud COGS, B2B expansion), what is justified about it and what it means for your next system selection, step by step, source by source.

Feel free to disagree in the comments: did the vendors take a wrong turn, or is the demand real?

Transparency: foobar Agency is a commercetools partner. This assessment is also a critique of the market we make our living from, which is exactly why I state it openly.

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LinkedIn (discussion and new videos first): https://www.linkedin.com/in/phkrueger/
foobar Agency: https://foobar.agency/en

#eCommerce #ShopSystem #ComposableCommerce