What Is Really Going On at SAP Commerce?

On 31 July 2026, mainstream maintenance ends for the last on-premise version of SAP Commerce, the platform many in the DACH region still call by its old name: hybris. Thousands of companies worldwide are still on the platform and now have to decide how to proceed.

In this video, I draw on eleven years of hands-on experience as an SAP Commerce project lead and architect to look behind the scenes. How did the acquisition by SAP come about? What was really going on with the first Commerce Cloud (spoiler: it was not one)? Why did customers ignore Spartacus for years? And which four paths are open to existing customers facing the decision now?

With concrete anecdotes from my own project experience, hard market data from StoreLeads and Gartner, and a fair assessment of the four migration paths, from SAP migration within its own ecosystem to replatforming to composable commerce.

Transparency note: At foobar Agency, we actively help customers replatform away from SAP Commerce today. That shapes my judgment, which is why I say so right at the start of the video.

Key sources
SAP Help Portal, end of mainstream maintenance: https://help.sap.com/docs/SAP_COMMERCE/980b87d07d0d40fcb0493dfb3384f854/aa4d455501b04818ae7efcff861b5a76.html
SAP News, Gartner Magic Quadrant Leader (November 2025): https://news.sap.com/2025/11/sap-a-leader-gartner-magic-quadrant-digital-commerce/
StoreLeads, State of SAP Commerce Cloud 2025: https://storeleads.app/reports/sap
Alokai, SAP CC Accelerator de-release FAQ: https://alokai.com/blog/sap-cc-accelerator-derelease-faq
SAP Learning, replicated B2B customers and units (S/4HANA and Commerce Cloud): https://learning.sap.com/learning-journeys/implement-an-integration-of-sap-s-4hana-cloud-with-sap-commerce-cloud/configuring-replicated-b2b-customers-and-b2b-units_b5bc5688-e670-4caa-91de-afc385f21807
Spadoom, SAP Hybris end of life migration checklist 2026: https://www.spadoom.com/en/blog/sap-hybris-end-of-life-migration-checklist-2026/

The full list of sources (37 sources) is in the pinned comment below the YouTube video.

About it depends: The channel for technical decision-makers in eCommerce. Platform strategy, architecture decisions and market analyses for CIOs, IT leaders and consultants in the DACH region.

More videos in the series "What is really going on at..."
Spryker: https://youtu.be/c124RLM2gEw
Shopware: https://youtu.be/iHusLtsERDM
Shopify (The Golden Cage): https://youtu.be/lTxL6MaUAck

About foobar Agency: foobar Agency GmbH is a Munich-based composable commerce agency and commercetools partner. We help retailers and B2B manufacturers migrate from legacy commerce stacks to modern composable architectures. https://foobar.agency/en

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