Is SEO Dead? How Agentic Commerce Changes Your Shop for Good

In-chat checkout in ChatGPT is live. Is your shop ready for agentic commerce?

Agentic commerce is no longer a vision of the future but reality. With the integration of Instant Checkout into ChatGPT (starting with Etsy in the US), eCommerce is changing fundamentally. But what does that mean in concrete terms for the DACH region over the next 6 to 12 months?

In this video, I analyze the status quo beyond the hype. We look at how the funnel is shifting, from classic SEO to LLM optimization and direct transactions in the chat. No promises of salvation, just a sober analysis of the consequences for merchants and brands.

In this video, you will learn
Status quo and reality check: what already works in the US and why DACH needs to prepare now.
The 3 strategies: the difference between in-chat checkout, co-pilot handoff and classic LLM visibility.
Technical to-dos: why feeds, Schema.org and structured data for prices and availability are now vital.
New KPIs: we talk about attributed revenue via chat, share of AI citations and AI referrer traffic.

Why this video matters: When AIs start buying for customers, the classic product detail page (PDP) becomes less important, and the data quality in the background (merchant onboarding) becomes more important. Learn how to make your shop fit for AI search (AEO).

Discussion: Do you think checkout in the chat will catch on quickly in Germany? Share your opinion in the comments.