eCommerce 2026: The 4 Power Struggles That Decide Between Growth and Standstill
This episode was recorded in German. YouTube may offer a dubbed audio track.
Show Notes
At the end of the year, we dare an outlook: what will really make the difference in eCommerce and shop tech in 2026? The question is less which shop system is cool and more which 4 power struggles determine whether you grow or get stuck in operational fog.
In this video, I rank 10 theses by relevance and map them onto a power map for 2026:
1) Discovery: AI discovery, TikTok Shop, onsite search and relevance ops (search and merchandising as an operational team)
2) Stack: composable fatigue, platform consolidation, OMS and unified commerce as a real differentiator
3) Data and rules: Digital Product Passport (DPP/ESPR), EU AI Act, AI governance instead of tool sprawl
4) Margin and measurability: the retail media boom, tracking becoming less reliable, more tests and incrementality instead of gut feeling
If you want to be noticeably better in 2026 and not just busy, this is your year-end reset.
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Chapters
- 00:00Year-end hook: why 2026 will be a year of power
- 01:16Discovery: relevance ops, AI entry points, TikTok Shop
- 04:44Stack: composable fatigue, governance, OMS and unified commerce
- 05:54Data and rules: DPP/ESPR, EU AI Act, AI governance
- 06:47Margin and measurability: retail media, tracking, incrementality
- 08:32Conclusion