7 Thinking Errors in Choosing a Shop System That Cost You Years and Millions

Most replatforming projects fail because of thinking errors in the selection process, long before technology becomes the issue. "7 thinking errors in choosing a shop system that cost you years and millions" is about exactly that: the mistakes made in the meeting room, long before anyone gets the first demo login.

If you are a CIO, CDO, Head of eCommerce or product owner in a mid-sized company in the DACH region and are thinking about a new shop system, replatforming or a redesign of your commerce architecture, this video is essential viewing.

What the video covers
Why "Which platform is better?" is the wrong first question, and how to think from your business model instead
The hype around composable commerce, headless, SaaS vs. suite, and when it does more organizational and financial harm than good
Why thinking only in license costs is dangerous and how to calculate TCO (total cost of ownership) realistically
The underestimated factor of agency and partner selection: how to avoid partner lock-in and agency monopolies
How data chaos, poor integrations and "let's just do it in the shop for now" eat up your project
Why projects fail when you optimize for edge cases instead of your 80% standard journeys
Why big-bang replatforming, RfP theater and HiPPO decisions (highest paid person's opinion) so often end in budget and timeline disasters

At the end, you get a concrete decision framework that helps you
make shop systems and architecture options (composable, SaaS, suite) comparable
recognize the biggest risks in the selection process
structure discussions in the steering committee or the executive board

Who is the video for?
CIOs, CDOs, Heads of eCommerce and digital leads in mid-sized companies in the DACH region
eCommerce teams facing a replatforming or a new eCommerce platform
Agencies and consultants who moderate selection processes and want to protect their clients from costly wrong decisions

Feel free to share the video with everyone who will be at the table for the next shop system or replatforming meeting, before years and millions are sunk into the wrong setup again.

My Gartner MQ video: https://youtu.be/zX2Ni2VJCSM
My unified commerce video: https://youtu.be/90yJ0mJjcW8

Follow me on LinkedIn: https://www.linkedin.com/in/phkrueger/