Online shop, brick-and-mortar retail, marketplaces, B2B portal – your customers don't distinguish between channels. Your systems shouldn't either.
Many omnichannel projects fail not at the frontend – they fail because product data, stock levels, and customer data live in different systems and are not consistently synchronized.
For customers like Segmüller and porta Möbel we have built omnichannel infrastructures that connect brick-and-mortar and online channels – with real-time inventory availability, Click & Collect, and channel-independent customer recognition.
From targeted search optimization with Algolia to a full Next.js storefront on Spryker Commerce: foobar Agency partners with Segmüller as a long-term commerce partner – from first migration to ongoing development.
Since 2019, foobar Agency has accompanied porta Möbel on its path to digital market leadership: from legacy analysis via incremental headless commerce to a full composable commerce architecture on MACH principles.
Multichannel means: you have multiple channels. Omnichannel means: the channels are connected. Stock levels are visible channel-independently, the customer is recognized across all channels, a purchase in channel A can be returned in channel B.
In most cases, yes. An order management system is the central hub that manages orders channel-independently, makes fulfillment decisions, and keeps stock levels in real time.
Talk to us about your omnichannel requirements.
We look forward to your enquiry.
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