The German e-commerce industry gathering.
Once a year, at the end of June, the ESTREL Berlin brings together the leaders shaping digital retail in the DACH region. With around 5,000 attendees, over 250 speakers, 50 masterclasses, and two expo halls, the K5 Future Retail Conference isn’t just another trade show—it’s the place where decision-makers from retail and industry hold the conversations that go on to shape budgets, platforms, and strategies.
The theme for 2026 is clear: How much autonomy can commerce handle—and who has the architecture for it?
Meet foobar Agency and commercetools at K5—and join our masterclass with porta Möbel and ABUS to learn what platform decisions really mean, long before AI is on the agenda.
Find us at booth #37 in Hall 1.
Questions that matter to you – we have the answers
- Which architectural decisions pay off in the long run?
- How to recognise if your platform is ready for what comes next?
- What mistakes end up costing companies dearly?
- Why do successful AI initiatives start with platform decisions?