K5 Future Retail Conference 2026
Berlin – Come visit commercetools and foobar Agency at K5. Booth #37 in Hall 1.
The German e-commerce industry gathering.
Once a year, at the end of June, the ESTREL Berlin brings together the leaders shaping digital retail in the DACH region. With around 5,000 attendees, over 250 speakers, 50 masterclasses, and two expo halls, the K5 Future Retail Conference isn’t just another trade show—it’s the place where decision-makers from retail and industry hold the conversations that go on to shape budgets, platforms, and strategies.
The theme for 2026 is clear: How much autonomy can commerce handle—and who has the architecture for it?
Meet foobar Agency and commercetools at K5—and join our masterclass with porta Möbel and ABUS to learn what platform decisions really mean, long before AI is on the agenda.
Find us at booth #37 in Hall 1.
Questions that matter to you – we have the answers
- Which architectural decisions pay off in the long run?
- How to recognise if your platform is ready for what comes next?
- What mistakes end up costing companies dearly?
- Why do successful AI initiatives start with platform decisions?
Our Masterclass: Can the platform handle it?
The most important AI question in eCommerce isn't which agents come next — it's whether your platform is ready for them.
Most aren't. Not because the technology is missing, but because the decisive groundwork was laid long ago: in architecture, organisation, and platform strategy.
porta Möbel has lived with these decisions for years — multi-channel, retail stores, B2B partner network, and a platform that drives revenue every day.
ABUS is making these decisions right now, with the goal of a shared digital platform across business units and markets.
No success-story slide deck. No AI buzzword bingo. An open interview with Philipp Hoffschild (porta Möbel) and Alexander Rose (ABUS), moderated by Philipp Krueger (foobar Agency).
📅Date: Tuesday, June 24, 2026
⏰Time: 10:00 a.m. – 11:00 a.m.
📍Location: 1st floor, Room 9
🗣️Language: German
Masterclass
Platforms, Not Projects — What Really Happens Between Choosing a Platform and AI Readiness
Sign Up NowYour contact person at the booth
Matthias Dietrich
Philipp Krueger
Ante Anic
Talk to us — at K5 or beforehand.
Are you planning a replatforming initiative, evaluating composable commerce, or wondering if your platform is AI-ready? We’re familiar with the challenges involved from projects we’ve undertaken with porta Möbel, ABUS, Cyberport, and others. Let’s talk.