BMW International Open 2026

Agenda – July 2, 2026 | 10am – 10pm

10:00 AM – 11:45 AM
‍Keynote: Dirk Hoerig – Founder & CIO, commercetools
‍"The future of Agentic Commerce: Practical Use Cases, Industry Best Practices, and Interactive Examples"‍

12:00 PM – 6:00 PM
‍Golf Tournament
‍Enjoy the tournament live from the VIP area Relax, connect, and experience world-class golf‍

7:00 PM
‍Evening Event
‍Exclusive evening event with a surprise guest  - more details will follow

Agenda - July 3, 2026 | 10am-6pm

10:00 AM – 6:00 PM
Golf Tournament
Enjoy the tournament live from the VIP area Relax, connect, and experience world-class golf

8:00 PM
‍Dinner – "Birdies and Beats" at Andaz
‍Join us for an exclusive dinner in Munich. Mingle with select golf professionals and fellow VIP guests in an intimate, relaxed setting.

You are welcome to join us for the full experience—or just for the parts that best fit your schedule. Whether you're interested in the morning session with exclusive AI insights from commercetools founder Dirk Hoerig, the live golf action at the BMW International Open, or the elegant dinner in the evening, your participation is flexible.

Private transfer is available all day. Simply let us know which parts you'd like to attend—we look forward to seeing you!

Get all the event details here.