Personalization

Matthias Dietrich

CEO & Founder

As the founder and managing director of foobar Agency, Matthias brings over 20 years of experience in implementing and strategizing eCommerce projects. His expertise helps companies effectively translate technological innovation into business success.

Fritz Schildt de Baey

Associate Partner

Fritz has 10 years of experience in strategic consulting for medium-sized businesses and previously served as Head of eCommerce at Burda Digital, where he successfully guided brands like cyberport. His strategic expertise combines practical implementation with visionary approaches.

Max Lüling

Advisor

Max brings more than 20 years of experience in consulting and building digital business models. His focus lies on digitizing and transforming traditional business structures to prepare companies for future challenges.