eCommerce Strategy Consulting

Matthias Dietrich

CEO & Founder

As the founder and managing director of foobar Agency, Matthias brings over 20 years of experience in implementing and strategizing eCommerce projects. His expertise helps companies effectively translate technological innovation into business success.

Philipp Krueger

Executive director Strategy & Commerce

Philipp brings over 15 years of experience in leading complex commerce initiatives. His focus lies on shaping client strategies and translating technical architecture into scalable business solutions. Before joining foobar, he led strategic sales at Pimcore and drove major eCommerce projects at KPS for clients such as mueller.de and Aldi Nord.

Max Lüling

Advisor

Max brings more than 20 years of experience in consulting and building digital business models. His focus lies on digitizing and transforming traditional business structures to prepare companies for future challenges.