Proof of Concept

Our approach: From the idea to the validated solution

Our approach combines proven methods such as Design Thinking, Lean Startup and iterative development approaches to deliver results quickly and efficiently.

‍Design thinking: user-centered validation
- Understanding the problem: We analyze the needs of your target group and define the key challenges together.
- Idea generation: In interactive workshops, we develop creative solutions that are tailored to the core needs of your users.
- Prototyping and testing: We use rapid prototypes and continuous user feedback to check whether your idea solves the desired problem.‍
Lean startup: testing and iterating hypotheses
- Hypothesizing: We define the critical assumptions of your idea and validate them through experimentation.
- Build-Measure-Learn cycle: Iterative testing helps us to gradually refine the idea and adapt it to market requirements.
- Rapid learning: Early feedback minimizes development time and wasted resources.
‍MVP: Minimum Viable Product
- An MVP is a reduced version of your solution that contains only the essential functions. It enables:
- The rapid market launch and data collection.
- Validation of whether the core idea is accepted by your target group.
MLP: Minimum Lovable Product
- An MLP goes beyond an MVP and focuses on building an emotional bond with your users.
- The focus is on features that excite your target audience.
- It helps to build a loyal user base right from the start.

Advantages of a Proof of Concept (PoC)

‍Risk minimization: Targeted validation helps you avoid costly mistakes in later implementation.‍
Efficiency: Resources are used in a targeted manner as we concentrate on the key success criteria.‍
Quick decision-making: A PoC delivers clear results that serve as a basis for strategic decisions.‍
Persuasiveness: With a functioning PoC, you can convince stakeholders and investors of your idea.

Our tools and methods

We use state-of-the-art tools and proven methods for the efficient implementation of your PoC:

‍Design tools tools: Figma, Sketch and InVision for quick visualizations and tests.‍
Data analysis: Google Analytics and heatmaps to validate user behavior.‍
Testing frameworks: A/B testing and hypothesis validation tools such as Optimizely.‍
Agile methods: Jira and Trello for iterative planning and implementation.‍
Feedback tools: Typeform and UserTesting for targeted user surveys.

PoC, MVP and MLP: Which approach is the right one?

‍PoC: If you want to check the feasibility of an idea or technology before investing development resources.‍
MVP: If you want to quickly test the core features of a product and gather data on market acceptance.‍
MLP: When you want to go beyond functionality and create a solution that inspires excitement and emotional engagement.

Our experts will help you select the right approach for your project and implement it in a targeted manner.

What results (deliverables) do you receive after the Proof of Concept (PoC)?

On completion of our proof of concept process, we provide you with clearly structured, practical and valuable results that deliver significant added value for your further product development. These deliverables help you to make informed decisions, minimize risks at an early stage and plan the next development phase efficiently.

‍Detailed feasibility analysis & final documentation:
‍A comprehensive report that transparently presents technical, functional and user-centered findings. With this evaluation, you have a reliable basis for decision-making in order to initiate the next steps in a structured manner.‍
Functional prototypes & test results:
‍Tangible prototypes, mockups or clickable models that clearly present your idea. Supplemented by test reports from real usage scenarios, you gain valuable insights into usability, performance and scalability.‍
Verified hypotheses & user feedback:
‍Precise validations that show whether your initial assumptions are valid. User feedback from surveys, interviews and initial tests provides concrete evidence to further optimize your concept and adapt it to actual customer needs.‍
Clear recommendations for MVP or MLP:
‍Whether Minimal Viable Product (MVP) or Minimum Lovable Product (MLP): You will receive concrete suggestions as to which approach makes the most sense for your market entry. This allows you to make a targeted start and create added value for your target group at an early stage.‍
Roadmap & resource plan:
‍A clear roadmap with priorities, timetables and resource recommendations to help you organize the next implementation step efficiently. You know exactly which investments make sense and how to optimally involve your teams.‍
Success measurement & monitoring recommendations:
‍Individually defined key performance indicators (KPIs) and monitoring strategies help you to continuously review progress. This allows you to make timely adjustments if necessary and optimally control further development.

With these results, you have all the tools you need to make well-founded decisions after the proof of concept. Use this basis to advance your project sustainably, avoid undesirable developments and put your product on a solid foundation.

Matthias Dietrich

CEO & Founder

As the founder and managing director of foobar Agency, Matthias brings over 20 years of experience in implementing and strategizing eCommerce projects. His expertise helps companies effectively translate technological innovation into business success.

With 19 years of experience in product and strategy development, gained in leading consultancies, international corporations and dynamic start-ups, Arnold as COO is the driving force behind the successful implementation of groundbreaking projects.

‍Arnold Brunner

COO

With 19 years of experience in product and strategy development, gained in leading consultancies, international corporations and dynamic start-ups, Arnold as COO is the driving force behind the successful implementation of groundbreaking projects.

Fritz has 10 years of experience in strategic consulting for medium-sized businesses and previously served as Head of eCommerce at Burda Digital, where he successfully guided brands like cyberport. His strategic expertise combines practical implementation with visionary approaches.

Fritz Schildt de Baey

Associate Partner

Fritz has 10 years of experience in strategic consulting for medium-sized businesses and previously served as Head of eCommerce at Burda Digital, where he successfully guided brands like cyberport. His strategic expertise combines practical implementation with visionary approaches.

Max Lüling

Advisor

Max brings more than 20 years of experience in consulting and building digital business models. His focus lies on digitizing and transforming traditional business structures to prepare companies for future challenges.

The basis for scalability and future-proofing

Architecture

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