Technology Is an Important Part of foobar Agency’s DNA
Technology That Serves Your Business

Our Principles

We make a strong distinction between the principles of how we deal with technology and the tools and languages that we use or have used in our projects. Find out more about our principles in the following text or click here to jump directly to our tools and languages.

Selecting Prime Technologies

Our Best-of-Breed approach focuses on employing only the top-tier and industry-leading technologies. This strategic selection ensures robust and reliable e-commerce solutions, tailored to enhance your digital commerce strategy with unparalleled efficiency and performance.

It’s crucial to align the Best-of-Breed approach with the company’s context and goals! Factors like existing or planned workforce, revenue targets, and willingness to invest influence the choice of technology. Technology must not be an end in itself.

We guide our clients in selecting the appropriate Best-of-Breed tools and provide support in their implementation and maintenance.

Beyond Scrum, Kanban, Spotify Model & more

Agility Beyond Methodologies

Our agile mindset extends beyond Scrum or Kanban; it’s about adaptive planning and flexible response. We emphasize rapid delivery, continuous improvement, and cultivate a dynamic work environment that thrives on change, enabling swift and efficient project completion.

In this context, we derive direction based on the project's and company's unique circumstances. Requirements in a highly agile environment differ from those in a project focused on tool integration.

What methodologies have we used in our projects? Classic Scrum, Kanban, ScrumBut, SAFe, LeSS, adapted Spotify Model, OKR, as well as our own development processes.

The secret of reliable digital platforms
Excellence in Code Quality

Upholding high standards in code quality is paramount for us. Our development practices emphasize creating clean, maintainable, and efficient code, ensuring scalability and minimizing technical debt. This commitment to quality leads to reliable and high-performing digital platforms.

We achieve this through comprehensive training for our team and by fostering collaborative teamwork. We set high expectations for ourselves and our colleagues. Key to this is the extensive automation of quality checks, testing, and standardization. This approach enables us to maintain consistent, high-quality across projects and efficiently integrate new team members into our workflow.

Economies of Speed

Accelerating Success with Speed

We embrace the principle of 'Economies of Speed' to facilitate rapid market entry and swift iteration. Accelerated development and deployment provide a competitive edge, enabling our clients to respond swiftly to market shifts and user requirements.

This is reflected in 'build vs buy' decisions and in considering the Total Cost of Ownership (ToC) for clients. Today, there's often no need to reinvent the wheel; significant portions of a platform can be acquired through purchases or sourced from open-source solutions.

For us, technology is not an end in itself. It's a means to serve our clients' business objectives, ensuring that every technological decision aligns with their commercial goals.

Always on the move
Embracing Cutting-Edge Innovation

As pioneers in digital transformation, we continuously integrate the latest technology trends, ensuring our clients lead with avant-garde solutions. We embody the spirit of technological evolution, keeping you at the forefront of the dynamic digital landscape.

We achieve this by bringing our proven toolkit of skills and applying our principles to new technologies. Through recurrent practice in rapidly adapting to new technologies, it has become a staple of our everyday routine.

Moreover, embracing this mindset is crucial to do what's right for our clients. It's not just about keeping up; it's about leading the way in innovation and digital excellence

Our Tools and Languages

We make a strong distinction between the principles of how we deal with technology and the tools and languages that we use or have used in our projects. Find out more about our tools and languages in the following or click here to jump directly to our principles.

The tools, languages and partners listed below represent a selection of those we deal with on a daily basis. As technologists, we are trained to deal with new technologies as quickly as possible and to familiarize ourselves with them efficiently. If you are looking for something specific, please contact us. Perhaps we've already had something to do with it but, for whatever reason, have not yet been able to present it here.

Algolia stands as a central element in our search solutions, renowned for its powerful and fast search capabilities. This advanced search engine platform transforms user experience with instant, relevant search results, integrating seamlessly into our web and mobile applications. Its user-friendly interface and customizable features make it a top choice for enhancing website search functionality.

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We frequently leverage Next.js, the de facto standard in the React ecosystem for frontend development. Originally released by Vercel and now evolved as an open-source framework, Next.js offers immense flexibility. This framework enables us to create ultra-fast frontends, provide APIs through the Backend for Frontend pattern, and utilize capabilities like Server-Side Rendering (SSR), Static Site Generation (SSG), and much more.

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Pimcore is integral to our data and content management strategies, offering a versatile and robust Product Information Management (PIM) system. It centralizes product information, streamlining omnichannel experiences. Pimcore’s flexible architecture simplifies digital asset management, ensuring consistency and efficiency across platforms.

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Vercel coined the term "Frontend Cloud". It is a cornerstone in many of our web development processes, known for effortlessly deploying and scaling front-end applications. It's key for enhancing frontend app performance, providing rapid loading and superior user experiences. Vercel streamlines continuous integration and deployment, making it essential for delivering high-performance web solutions.

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Amazon Web Services (AWS) is the backbone of our cloud computing solutions, offering a vast array of scalable and reliable cloud services. From web hosting to big data analytics and machine learning, AWS provides the necessary tools for a broad spectrum of applications. Its global infrastructure and robust security features ensure high performance and resilience, making AWS an essential component for our versatile and secure digital solutions.

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Astro stands out in our frontend development suite as a groundbreaking framework that redefines the efficiency of building websites. Its unique approach to static site generation, combined with the capability to integrate multiple frontend frameworks seamlessly, makes it a powerful tool for developing high-performance websites. With Astro, we're able to harness the best of both worlds — static site efficiency and dynamic frontend interactivity — creating web experiences that are fast, lightweight, and visually stunning.

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ChannelEngine is a cornerstone of our multi-channel e-commerce strategies, facilitating seamless integration with global marketplaces. It simplifies product listing, order management, and inventory synchronization, making it ideal for businesses aiming to expand their online sales reach efficiently. Its robust features enable real-time updates, ensuring consistency and accuracy across multiple sales channels, thereby enhancing overall e-commerce operational efficiency.

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Contentful is a key player in our content management strategies, offering a flexible and modern headless CMS platform. It empowers our teams to manage and deliver digital content across various channels seamlessly. With its API-driven approach and intuitive content modeling, Contentful is instrumental in building dynamic, content-rich web experiences.

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FactFinder emerges as a key player in our search solution portfolio, providing advanced, intelligent search capabilities. This platform significantly enhances product discoverability and user engagement, leading to improved online retail conversion rates. Its sophisticated algorithms deliver accurate, fast search results, tailored to user preferences, making it an invaluable tool for boosting e-commerce performance and customer satisfaction.

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Google Cloud anchors our technological infrastructure with its wide array of advanced cloud services. It excels in areas such as computing power, data storage, and machine learning, providing essential tools for developing high-performance, scalable, and data-driven applications. Google Cloud’s commitment to innovation, security, and sustainability makes it a top choice for businesses looking to leverage cloud technology for advanced analytics, artificial intelligence, and efficient resource management.

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Heroku empowers our application development with its user-friendly, cloud-based platform, enabling rapid deployment and effortless scaling of web and mobile applications. It provides a range of tools and services for seamless app management, including continuous integration, automated builds, and efficient scaling. Heroku’s support for multiple programming languages and its integration with various databases and add-ons make it a versatile and reliable choice for modern app development.

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Hydrogen, Shopify's innovative frontend framework, marks a significant stride in our e-commerce development toolkit. It's specially designed for creating fast, reactive, and engaging Shopify-powered storefronts. Hydrogen provides an optimal mix of flexibility and efficiency, enabling us to build custom, high-performing shopping experiences with a modern React-based architecture. It’s a game-changer for crafting seamless, scalable e-commerce sites that align with the evolving needs of online retail.

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Okta is a cornerstone in our identity management strategy, offering advanced cloud-based identity solutions. It provides secure, seamless authentication across our applications, featuring single sign-on (SSO) and multi-factor authentication (MFA). Okta's scalable approach ensures robust security while enhancing user experience, crucial for maintaining trust in our client's digital platforms.

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Remix emerges as a versatile choice in our frontend development arsenal. As a modern framework, it revitalizes traditional web experiences with a refreshing approach to routing and data loading. Remix's capability to enable smoother transitions and faster page loads enhances both developer productivity and user satisfaction. Its adaptability in crafting rich, interactive web interfaces aligns perfectly with our commitment to building engaging and efficient digital solutions.

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Shopify is a key component in our retail solutions, providing a comprehensive and user-friendly platform for e-commerce ventures. It offers a wide range of customizable templates and intuitive tools for easy online store setup and management. Ideal for businesses of all sizes, Shopify also includes features like integrated payment processing, inventory management, and marketing tools, making it a one-stop-shop for creating seamless and engaging customer shopping experiences.

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Commercetools is at the heart of our innovative e-commerce solutions, offering a flexible, cloud-native, API-first commerce platform. Its headless architecture allows us to create highly customized, scalable online shopping experiences that meet evolving consumer demands. Commercetools supports a wide range of integrations and delivers powerful e-commerce functionalities, making it a preferred choice for businesses seeking agile and future-proof digital commerce platforms.

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Fastly enhances our content delivery with its powerful Content Delivery Network (CDN), ensuring rapid and reliable distribution of digital content. Its advanced caching and real-time analytics accelerate website performance, crucial for superior user experiences and robust security.

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