Which commerce platform is right for your architecture? Which systems can be effectively integrated—and which investments will pay off in the long run? For us, strategic e-commerce consulting means in-depth analysis rather than one-size-fits-all recommendations. We work with manufacturers and retailers facing complex decisions—whether regarding system selection, architectural planning, or preparing for a platform migration.
Matthias Dietrich
CEO & Founder
As the founder and managing director of foobar Agency, Matthias brings over 20 years of experience in implementing and strategizing eCommerce projects. His expertise helps companies effectively translate technological innovation into business success.
Philipp Krueger
Executive Director Strategy & Commerce
Philipp brings over 15 years of experience in leading complex commerce initiatives for enterprise retailers and manufacturers. His focus lies on shaping client strategies and translating technical architecture into scalable business solutions.
Max Lüling
Advisor
Max brings more than 20 years of experience in consulting and building digital business models. His focus lies on digitizing and transforming traditional business structures to prepare companies for future challenges.
We look forward to hearing from you.
Matthias Dietrich, Founder & CEO
