Many retailers invest in loyalty programs, but their reach and impact often remain limited. The integration of mobile payment technology with artificial intelligence has the potential to generate significant added value, including reduced costs, enhanced relevance, and increased margins.

In my presentation, I will demonstrate how retailers can develop loyalty apps with payment and AI capabilities to enhance customer loyalty.
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Key content:

• An examination of the constraints imposed by traditional loyalty programs.
• The impact of payment integration on the proliferation of mobile applications.
• Hyper-personalization through AI can lead to increased sales, more competitive pricing, and stronger customer loyalty.
• Factors contributing to the successful implementation of mobile payments and artificial intelligence in customer relationship management (CRM)
• Outlook: What forms can customer loyalty programs take in the B2B context?

Security in eCommerce isn't a special topic — it's the basis for performance, trust, and growth. In this session, we'll show how typical threat scenarios can be identified and mitigated with little effort — before they become a problem.

We'll talk about:

• How do I recognize automated attacks before they cause damage? (Keyword: bot management)
• What should I do if my platform gets suddenly overloaded? (Keyword: DDoS attacks)
• How can I secure interfaces without losing my flexibility? (Keyword: API protection)

If you're interested in learning how to think securely, quickly, and resiliently about eCommerce today, this is for you.

A lot of eCommerce companies have already tried out their first AI applications, but the business benefits are often hard to measure. In this presentation, we'll show how agile principles can help you create real value from promising ideas. We'll use concrete examples and an interactive exercise to work out how AI initiatives in eCommerce can be led to success in a structured, user-centered, and iterative way.

Here's what you'll take away from this session:

• Why AI projects in e-commerce often don't make it from theory to practice (the difference between "use case" and "use value") and how agility can help bridge that gap
• Practical examples from retail and platform businesses (like using AI for product texts, returns forecasts, etc.)
• An interactive session where you'll brainstorm your own use cases and talk about what's blocking you
• Agile principles as a prerequisite for an error culture, learning spaces, and real innovation