Data & AI

Our approach to Data & AI - Strategy Consulating

‍Decision Framework
‍We define where and how data-based decisions are made. Together we determine KPIs, responsibilities and processes to make decisions transparent and measurable.
AI Framework
We identify which decisions, workflows and customer services can be automated or optimized using AI. We determine which data, metrics and logics are used and define how quality, KPIs and monitoring are continuously ensured.
Data Framework
Together we clarify what data is collected, from whom and in what form. With the help of a well thought-out data governance approach, we define responsibilities, design processes to comply with the GDPR and develop sensible guidelines for data collection and use.‍
Data Culture
We support you in establishing a data-driven culture in your company. This mindset includes:
- Data Literacy: Empowering employees to read and understand data.
- Digital Mindset: Readiness for permanent change and optimization.
- Innovation & customer orientation: Seeking new solutions to improve customer experiences.
- Career development: Employees who make data-based decisions and continously optimize are promoted.

Why we are the right partner

‍Specialized in e-commerce and digital commerce
‍As foobar Agency we have been implementing successful online platforms for years. We know exactly how data can be used efficiently in e-commerce environments to achieve maximum conversion and customer satisfaction.‍
Comprehensive technology know-how
‍We are proficient in various cloud environments (Google Cloud, Azure, AWS) and use the most relevant data science and AI frameworks (Vertex AI, MLFlow, Python, scikit-learn, PyTorch, etc.). This enables us to develop tailor-made solutions for your requirements.‍
Holistic consulting & implementation
‍From strategy development to implementation and scaling: we support you at all stages of your Data & AI Journey - including change management and training for your team.‍
Agile way of working
‍Our agile methods (Scrum, Kanban) enable fast results and continuous optimization. This allows us to adapt flexibly to your needs and ensure that the data strategy is firmly anchored in your company.

Matthias Dietrich

CEO & Founder

As the founder and managing director of foobar Agency, Matthias brings over 20 years of experience in implementing and strategizing eCommerce projects. His expertise helps companies effectively translate technological innovation into business success.

Fritz has 10 years of experience in strategic consulting for medium-sized businesses and previously served as Head of eCommerce at Burda Digital, where he successfully guided brands like cyberport. His strategic expertise combines practical implementation with visionary approaches.

Fritz Schildt de Baey

Associate Partner

Fritz has 10 years of experience in strategic consulting for medium-sized businesses and previously served as Head of eCommerce at Burda Digital, where he successfully guided brands like cyberport. His strategic expertise combines practical implementation with visionary approaches.

Max Lüling

Advisor

Max brings more than 20 years of experience in consulting and building digital business models. His focus lies on digitizing and transforming traditional business structures to prepare companies for future challenges.

Data-driven strategies for your business success

Data & AI – Strategy Consulting

Let's talk!