Data Optimized Customer Experience describes the data-driven improvement of all touchpoints that your customers have with your online shop. By evaluating usage, transaction and behavior data, you can adapt the shopping experience to the individual needs of your target groups. AI technologies play a central role here: In addition to classic chatbots or personalized product recommendations, the digital shopping assistant (also known as a conversational shopping assistant) is used in particular, which actively advises customers, suggests suitable products and presents alternatives - without manual searching and comparison.
In the area of planning and conception, we work with you to develop a strategy for how you can best use your existing data to make your online offering more interactive, user-friendly and customer-oriented.